| Budget Amount *help |
¥2,860,000 (Direct Cost: ¥2,200,000、Indirect Cost: ¥660,000)
Fiscal Year 2016: ¥780,000 (Direct Cost: ¥600,000、Indirect Cost: ¥180,000)
Fiscal Year 2015: ¥1,040,000 (Direct Cost: ¥800,000、Indirect Cost: ¥240,000)
Fiscal Year 2014: ¥1,040,000 (Direct Cost: ¥800,000、Indirect Cost: ¥240,000)
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| Outline of Final Research Achievements |
This study focused on Marketing of agricultural products and foodstuffs in culturally and legally different countries; Japan and Italy and clarified how the specificity can create competitive advantage. The authors also explained what kind of producer value and consumer value can be created through analysis and interpretation of data collected by interviews and fieldwork, and refined the concept of rural development. The study derived a new analytical concept to capture the phenomenon, in which is the existing framework of American marketing cannot explain. Furthermore, it argued Geographical Indication (GI) system has a different mechanism and significance from trademarks.
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