The Effects of Consumer Ethnocentrism on Consumer Behavior in the U.S., China, Japan, Korea and Taiwan

Research Project

Project/Area Number	26380577
Research Category	Grant-in-Aid for Scientific Research (C)
Allocation Type	Multi-year Fund
Section	一般
Research Field	Commerce
Research Institution	Komazawa University (2015-2016) Kanto Gakuin University (2014)
Principal Investigator	Park Jeongsoo 駒澤大学, グローバル・メディア・スタディーズ学部, 准教授 (60507870)
Project Period (FY)	2014-04-01 – 2017-03-31
Project Status	Completed (Fiscal Year 2016)
Budget Amount *help	¥4,680,000 (Direct Cost: ¥3,600,000、Indirect Cost: ¥1,080,000) Fiscal Year 2016: ¥1,170,000 (Direct Cost: ¥900,000、Indirect Cost: ¥270,000) Fiscal Year 2015: ¥2,340,000 (Direct Cost: ¥1,800,000、Indirect Cost: ¥540,000) Fiscal Year 2014: ¥1,170,000 (Direct Cost: ¥900,000、Indirect Cost: ¥270,000)
Keywords	消費者エスノセントリズム / 消費者敵対心 / 原産国イメージ / 規範的原産国イメージ / エスノセントリズム
Outline of Final Research Achievements	Consumer ethnocentrism is one of the most important cross-cultural consumer behavior. The study evaluates the consumer ethnocentric tendencies scale （CETSCALE) in the Japan, the United States, China, Korea and Taiwan. The study found that the determinants of consumer ethnocentrism might vary from country to country by country’s condition of politics and economic. Managerial implications of these findings are considered, and future research directions are identified.

Report

(4 results)