Study of Shinise business in competition
| Project/Area Number |
26380584
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| Research Category |
Grant-in-Aid for Scientific Research (C)
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| Allocation Type | Multi-year Fund |
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| Section | 一般 |
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| Research Field |
Commerce
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| Research Institution | Okayama Shoka University (2015-2017)
Kobe University (2014) |
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Principal Investigator |
TAMURA Naoki 岡山商科大学, 経営学部, 准教授 (90451377)
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| Co-Investigator(Kenkyū-buntansha) |
大谷 泰斗 関西外国語大学, 英語国際学部, 講師 (50612925)
横山 斉理 法政大学, 経営学部, 教授 (70461126)
曽根 秀一 静岡文化芸術大学, 文化政策学部, 准教授 (70634575)
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| Project Period (FY) |
2014-04-01 – 2018-03-31
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| Project Status |
Completed (Fiscal Year 2017)
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| Budget Amount *help |
¥4,810,000 (Direct Cost: ¥3,700,000、Indirect Cost: ¥1,110,000)
Fiscal Year 2017: ¥1,560,000 (Direct Cost: ¥1,200,000、Indirect Cost: ¥360,000)
Fiscal Year 2016: ¥1,300,000 (Direct Cost: ¥1,000,000、Indirect Cost: ¥300,000)
Fiscal Year 2015: ¥1,300,000 (Direct Cost: ¥1,000,000、Indirect Cost: ¥300,000)
Fiscal Year 2014: ¥650,000 (Direct Cost: ¥500,000、Indirect Cost: ¥150,000)
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| Keywords | 老舗 / 京都 / 町家 / 商業 / マーケティング / 歴史 / エスノグラフィー / 事業継承 / 競争力 / 東京 / 地域 / 文化 / 季節性 / 商業論 / 商店街 / 商業者 / 地域性 / 競争優位 |
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| Outline of Final Research Achievements |
We studied Kyoto machiya business. The result of our study is a finding a condition of Shinise. We can feel AURA there, so people respect the histrical value that is non repeatable. We find the condition of Shinise business because of histrical AURA.
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Report
(5 results)
Research Products
(2 results)
