Empirical Research of the Integration Effect of Brand and Consumer Perception on International Transfer of Marketing Knowledge
| Project/Area Number |
26380585
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| Research Category |
Grant-in-Aid for Scientific Research (C)
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| Allocation Type | Multi-year Fund |
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| Section | 一般 |
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| Research Field |
Commerce
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| Research Institution | Kindai University (2016)
Osaka University of Economics and Law (2014-2015) |
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Principal Investigator |
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| Co-Investigator(Kenkyū-buntansha) |
竹村 正明 明治大学, 商学部, 専任教授 (30252381)
臼井 哲也 日本大学, 法学部, 教授 (60409422)
大森 信 日本大学, 経済学部, 教授 (90337824)
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| Research Collaborator |
Tamar Cavsugil Gerogea State University, Professor
Chien Shinn-yi Taiwan Kaohsiung First University, Associate Professor
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| Project Period (FY) |
2014-04-01 – 2017-03-31
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| Project Status |
Completed (Fiscal Year 2016)
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| Budget Amount *help |
¥4,290,000 (Direct Cost: ¥3,300,000、Indirect Cost: ¥990,000)
Fiscal Year 2016: ¥1,430,000 (Direct Cost: ¥1,100,000、Indirect Cost: ¥330,000)
Fiscal Year 2015: ¥1,300,000 (Direct Cost: ¥1,000,000、Indirect Cost: ¥300,000)
Fiscal Year 2014: ¥1,560,000 (Direct Cost: ¥1,200,000、Indirect Cost: ¥360,000)
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| Keywords | マーケティング知識 / 国際移転 / 消費者統合効果 / 消費者 / 統合効果 / 知識移転 / ブランド / 消費者知覚 / ブランドの知識移転 / 組織の統合効果 |
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| Outline of Final Research Achievements |
We conduct a theoretical empirical study on the knowledge and integration effect of the brand in international transfer of marketing knowledge. Not a explicit knowledge like research and development but a conceptual model that develops tacit knowledge which is information including local knowledge such as marketing knowledge can be transferred to countries with different characteristics in cultural and society and can be utilized , And clarified from the company survey and the consumer survey investigation and demonstrated.
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Report
(4 results)
Research Products
(16 results)
