Research of the mechanism of customers' value-in-context formation and change
| Project/Area Number |
26380589
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| Research Category |
Grant-in-Aid for Scientific Research (C)
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| Allocation Type | Multi-year Fund |
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| Section | 一般 |
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| Research Field |
Commerce
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| Research Institution | Okayama University of Science |
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Principal Investigator |
Ohyabu Akira 岡山理科大学, 総合情報学部, 准教授 (00637275)
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| Co-Investigator(Kenkyū-buntansha) |
田口 尚史 茨城キリスト教大学, 経営学部, 准教授 (60530045)
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| Project Period (FY) |
2014-04-01 – 2017-03-31
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| Project Status |
Completed (Fiscal Year 2016)
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| Budget Amount *help |
¥3,900,000 (Direct Cost: ¥3,000,000、Indirect Cost: ¥900,000)
Fiscal Year 2016: ¥1,170,000 (Direct Cost: ¥900,000、Indirect Cost: ¥270,000)
Fiscal Year 2015: ¥1,170,000 (Direct Cost: ¥900,000、Indirect Cost: ¥270,000)
Fiscal Year 2014: ¥1,560,000 (Direct Cost: ¥1,200,000、Indirect Cost: ¥360,000)
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| Keywords | 文脈価値 / 価値形成 / サービス・ドミナント・ロジック / 価値共創 / 顧客経験 |
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| Outline of Final Research Achievements |
The purpose of this research is to examine how customers' value-in-context have been formed in his or her own world. As the value-in-context is based on previous, current and future experiences, we approach the value-in-context from a longitudinal perspective. In addition, value-in-context accumulates over time through various experiences and value co-creation between the customer and the firm.
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Report
(4 results)
Research Products
(18 results)
