| Budget Amount *help |
¥4,550,000 (Direct Cost: ¥3,500,000、Indirect Cost: ¥1,050,000)
Fiscal Year 2016: ¥1,040,000 (Direct Cost: ¥800,000、Indirect Cost: ¥240,000)
Fiscal Year 2015: ¥1,820,000 (Direct Cost: ¥1,400,000、Indirect Cost: ¥420,000)
Fiscal Year 2014: ¥1,690,000 (Direct Cost: ¥1,300,000、Indirect Cost: ¥390,000)
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| Outline of Final Research Achievements |
The objective of this study is to compare consumer’s content sharing behavior and its mechanism in the private space in Asia. The author has interviewed the internet users who experienced and performed the content sharing behavior. The result of study shows that although there is a high increasing number of middle class group in Asia, their consumption styles of entertainment content are not different from the lower class. Thus, to enter effectively the entertainment content market in Asia, it is important for the Japanese entertainment company to set up the local pricing strategy and simultaneously educate and promote the moral usage of entertainment information in the market with a cooperation of the local government agency.
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