Development of Mixed Visual-mode Survey Methodology: Evaluating Effects of Questionnaire Layout
| Project/Area Number |
26380643
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| Research Category |
Grant-in-Aid for Scientific Research (C)
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| Allocation Type | Multi-year Fund |
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| Section | 一般 |
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| Research Field |
Sociology
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| Research Institution | Saitama University |
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Principal Investigator |
MATSUDA Eiji 埼玉大学, 社会調査研究センター, 准教授 (90649964)
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| Co-Investigator(Kenkyū-buntansha) |
松本 正生 埼玉大学, 社会調査研究センター, 教授 (00240698)
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| Project Period (FY) |
2014-04-01 – 2017-03-31
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| Project Status |
Completed (Fiscal Year 2016)
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| Budget Amount *help |
¥4,680,000 (Direct Cost: ¥3,600,000、Indirect Cost: ¥1,080,000)
Fiscal Year 2016: ¥130,000 (Direct Cost: ¥100,000、Indirect Cost: ¥30,000)
Fiscal Year 2015: ¥1,950,000 (Direct Cost: ¥1,500,000、Indirect Cost: ¥450,000)
Fiscal Year 2014: ¥2,600,000 (Direct Cost: ¥2,000,000、Indirect Cost: ¥600,000)
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| Keywords | 調査法研究 / 複合調査 / 郵送調査 / レイアウト / 選択肢配置 / 初頭効果 / 中間選択肢 / 表形式 / 目で見る調査 / 回収率 / 直近効果 / 選択肢の縦配置 / 選択肢の横配置 / 選択肢の多段配置 / アイカメラ / インターネット調査 / 国勢調査 |
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| Outline of Final Research Achievements |
The main objective of our research is to construct a methodology of mixed visual-mode surveys using postal mail and Internet. First, we investigated the effect of questionnaire layout through postal mail surveys. Primacy effects often occur for both single-answer and multi-answer questions. A two-column layout for answer options results in a smaller primacy effect than a single-column layout. Long sentence options tend to be chosen rather than short sentences because they draw the eye. A neutral option located in the center of all possible options tends to be chosen by many respondents, but a neutral option set last tends to be ignored. If “Don’t know/No answer” is added in the sixth position of a five-point-scale, some respondents do not choose the neutral option, tending instead to choose options closer to “Don’t know/No answer.” Respondents answer by recognizing the center point of a visual scale, rather than the neutral meaning among all possible options.
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Report
(4 results)
Research Products
(8 results)
