Brain information processing related to the intuitive and latent preference judgments

Research Project

Project/Area Number	26380999
Research Category	Grant-in-Aid for Scientific Research (C)
Allocation Type	Multi-year Fund
Section	一般
Research Field	Experimental psychology
Research Institution	National Institute of Advanced Industrial Science and Technology
Principal Investigator	Takeda Yuji 国立研究開発法人産業技術総合研究所, 自動車ヒューマンファクター研究センター, 研究チーム長 (10357410)
Project Period (FY)	2014-04-01 – 2017-03-31
Project Status	Completed (Fiscal Year 2016)
Budget Amount *help	¥4,550,000 (Direct Cost: ¥3,500,000、Indirect Cost: ¥1,050,000) Fiscal Year 2016: ¥1,430,000 (Direct Cost: ¥1,100,000、Indirect Cost: ¥330,000) Fiscal Year 2015: ¥1,430,000 (Direct Cost: ¥1,100,000、Indirect Cost: ¥330,000) Fiscal Year 2014: ¥1,690,000 (Direct Cost: ¥1,300,000、Indirect Cost: ¥390,000)
Keywords	脳波 / 位相同期 / 選好
Outline of Final Research Achievements	This study examined the brain functional connectivity related to the biases in intuitive preference judgment. The positive preference biases related to the higher phase-locking value (PLV) when pictures of daily objects were used as the stimuli, whereas the opposite relationship was observed when meaningless figures were used. This result indicates that the processes related to the preference biases are different depending on the stimulus type. In addition, this study demonstrated that the mere exposure effect is related to an increase of PLV.

Report

(4 results)