Mechanism of harmful rumor occurrence among livestock farmers and risk communication as its reduction strategy

• Project/Area Number: 26450300
• Research Category: Grant-in-Aid for Scientific Research (C)
• Allocation Type: Multi-year Fund
• Section: 一般
• Research Field: Agricultural science in management and economy
• Research Institution: Obihiro University of Agriculture and Veterinary Medicine
• Principal Investigator: Kubota-Miyazaki Satoko 帯広畜産大学, 畜産学部, 助教 (90571117)
• Project Period (FY): 2014-04-01 – 2018-03-31
• Project Status: Completed (Fiscal Year 2017)
• Budget Amount: ¥3,380,000 (Direct Cost: ¥2,600,000、Indirect Cost: ¥780,000); Fiscal Year 2016: ¥1,300,000 (Direct Cost: ¥1,000,000、Indirect Cost: ¥300,000); Fiscal Year 2015: ¥1,040,000 (Direct Cost: ¥800,000、Indirect Cost: ¥240,000); Fiscal Year 2014: ¥1,040,000 (Direct Cost: ¥800,000、Indirect Cost: ¥240,000)
• Keywords: 風評被害 / 家畜伝染病 / リスクコミュニケーション / 地域コミュニティ / 情報処理過程 / 家畜感染症 / 情報処理型 / 構造方程式モデル / 行動経済学

Outline of Final Research Achievements

This research has focused on the harmful rumor among livestock farmers that are considered to have mental and economic damage even after elimination of infectious animal disease or notifiable infectious disease. The actual condition and its mechanism were clarified. The close relationship among people within the local area does not reduce the spread of the harmful rumors. Therefore, it is necessary to make a communication manual in advance. In addition, information processing and psychological factor were involved in the evasive behavior and information disclosure intention to the bovine leukemia virus-infected farm.