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Mapping cities through a status-based brand centrality model

Research Project

Project/Area Number 26540174
Research Category

Grant-in-Aid for Challenging Exploratory Research

Allocation TypeMulti-year Fund
Research Field Library and information science/Humanistic social informatics
Research InstitutionKyoto Sangyo University

Principal Investigator

KANAMITSU Jun  京都産業大学, 経営学部, 准教授 (60414075)

Project Period (FY) 2014-04-01 – 2016-03-31
Project Status Completed (Fiscal Year 2015)
Budget Amount *help
¥2,340,000 (Direct Cost: ¥1,800,000、Indirect Cost: ¥540,000)
Fiscal Year 2015: ¥1,690,000 (Direct Cost: ¥1,300,000、Indirect Cost: ¥390,000)
Fiscal Year 2014: ¥650,000 (Direct Cost: ¥500,000、Indirect Cost: ¥150,000)
Keywords都市ブランド / 社会ネットワーク分析 / 統計分析 / 創造都市論 / 創造都市 / マッピング / 京都ブランド / 観光学 / ウェブ調査
Outline of Final Research Achievements

City branding is a pivotal activity for marketing cities as hosts of conferences, as destinations of tourists, as places of domestic and international immigrants. Some indices for evaluating city brand are required in such a process. We proposed and applied a 24-item model for measuring city brand. We observed a highly-skewed distribution of city brand scores.
We conducted a national-sampled survey on the web for residents in 105 major cities and 4 regions in Tokyo area. Factor and hierarchical cluster analyses detect 4 types of cites: urban cities; rural cities: suburban cities; tourist cities.
We also conducted statistical analyses using over 30 city variables, ranging from 3Ts (Technology, Talent, Tolerance) to land price, within the theoretical framework of “creative city” developed by Richard Florida. We found that spatial embeddedness, high tolerance, natural capital, cultural capital and gastronomic amenities as well as creative industries contribute to city brand.

Report

(3 results)
  • 2015 Annual Research Report   Final Research Report ( PDF )
  • 2014 Research-status Report
  • Research Products

    (5 results)

All 2016 2014

All Journal Article (2 results) (of which Open Access: 1 results) Presentation (3 results)

  • [Journal Article] ソーシャル・キャピタルと創造資本で経済の閉塞を打破2016

    • Author(s)
      金光 淳
    • Journal Title

      公明

      Volume: 126 Pages: 1-6

    • Related Report
      2015 Annual Research Report
  • [Journal Article] 京都の都市ブランドの源泉をさぐる:観光社会学的アプローチによる接近2014

    • Author(s)
      金光 淳
    • Journal Title

      京都産業大学総合学術研究所所報

      Volume: 9 Pages: 33-55

    • NAID

      110009808895

    • Related Report
      2014 Research-status Report
    • Open Access
  • [Presentation] ソーシャル・キャピタル+創造階級+「よそ者」は都市にイノベーションをもたらす: 都市ブランドと都市資本の構造分析2016

    • Author(s)
      金光 淳
    • Organizer
      経済社会学会
    • Place of Presentation
      麗澤大学(千葉県・柏市)
    • Year and Date
      2016-09-16
    • Related Report
      2015 Annual Research Report
  • [Presentation] 京都都市ブランドのステイタス構造2014

    • Author(s)
      金光 淳
    • Organizer
      経済社会学会
    • Place of Presentation
      千葉県松戸市、流通経済大学松戸キャンパス
    • Year and Date
      2014-09-21
    • Related Report
      2014 Research-status Report
  • [Presentation] 京都の都市ブランド・パワーはどこから来るか? ─ステイタス・モデルによる計量分析─2014

    • Author(s)
      金光 淳
    • Organizer
      数理社会学会
    • Place of Presentation
      東京都世田谷区、日本女子体育大学
    • Year and Date
      2014-08-31
    • Related Report
      2014 Research-status Report

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Published: 2014-04-04   Modified: 2017-05-10  

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