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Design-Psychological Approach to the Development of Eye-Catching Medical Package Insert

Research Project

Project/Area Number 26560003
Research Category

Grant-in-Aid for Challenging Exploratory Research

Allocation TypeMulti-year Fund
Research Field Design science
Research InstitutionChiba University

Principal Investigator

Koyama Shinichi  千葉大学, 工学(系)研究科(研究院), 准教授 (40420913)

Co-Investigator(Renkei-kenkyūsha) Izumisawa Megumi  日本大学, 薬学部, 専任講師 (70176246)
Research Collaborator Norasakkunkit Vinai  
Chen Chun-Hsien  
Kawase Ayako  
Mukai Shioko  
Akiyama Kana  
Tanaka Satsuki  
Takahashi Minami  
Furuno Manami  
Project Period (FY) 2014-04-01 – 2016-03-31
Project Status Completed (Fiscal Year 2015)
Budget Amount *help
¥3,640,000 (Direct Cost: ¥2,800,000、Indirect Cost: ¥840,000)
Fiscal Year 2015: ¥1,040,000 (Direct Cost: ¥800,000、Indirect Cost: ¥240,000)
Fiscal Year 2014: ¥2,600,000 (Direct Cost: ¥2,000,000、Indirect Cost: ¥600,000)
Keywords感性情報学 / 実験心理学 / 消費者行動 / 医薬品・食品 / 情報デザイン / 安心・安全 / 医薬品添付文書
Outline of Final Research Achievements

We conducted a series of in-depth surveys and psychological experiments in order to examine the viewing rate of medical packages inserts for the over-the-counter drugs, and reasons to read or not to read the inserts. We also developed eye-catching and easy-to-understand icons for the inserts. On the other hand, we also tested "digital" information design using PCs, smartphones, and tablet PCs for OTC drug consumers.

Report

(3 results)
  • 2015 Annual Research Report   Final Research Report ( PDF )
  • 2014 Research-status Report
  • Research Products

    (13 results)

All 2016 2015 2014 Other

All Int'l Joint Research (2 results) Journal Article (2 results) (of which Peer Reviewed: 2 results,  Open Access: 1 results,  Acknowledgement Compliant: 2 results) Presentation (7 results) (of which Int'l Joint Research: 1 results) Book (1 results) Remarks (1 results)

  • [Int'l Joint Research] Gonzaga University(米国)

    • Related Report
      2015 Annual Research Report
  • [Int'l Joint Research] Nanyang Technological University(シンガポール)

    • Related Report
      2015 Annual Research Report
  • [Journal Article] 専門家・一般消費者におけるOTC医薬品選択時の視線の比較 ─医薬品情報コミュニケーションデザインのための基礎研究2016

    • Author(s)
      河瀬絢子, 崔庭瑞, 李志炯,泉澤恵, 日比野治雄, 小山慎一
    • Journal Title

      デザイン学研究

      Volume: 63

    • NAID

      130005282512

    • Related Report
      2015 Annual Research Report
    • Peer Reviewed / Open Access / Acknowledgement Compliant
  • [Journal Article] OTC 医薬品外箱記載情報に対する視点のブランドによる変化2015

    • Author(s)
      河瀬絢子,崔庭瑞,泉澤恵,日比野治雄,小山慎一
    • Journal Title

      デザイン学研究

      Volume: 印刷中

    • NAID

      130005145750

    • Related Report
      2014 Research-status Report
    • Peer Reviewed / Acknowledgement Compliant
  • [Presentation] Design of Web Screens That Promote Viewing of Detailed Information About Over-The-Counter Drugs by Warning About Potential Side Effects2015

    • Author(s)
      Shioko Mukai, Satsuki Tanaka, Yuichiro Mizuno, Haruo Hibino and Shinichi Koyama
    • Organizer
      The International Association of Societies of Design Research Conference 2015
    • Place of Presentation
      Brisbane, Australia
    • Year and Date
      2015-11-02
    • Related Report
      2015 Annual Research Report
    • Int'l Joint Research
  • [Presentation] 情報デザインにおける実験心理学の応用―リスク認知から見た表示デザインのあり方とは―2015

    • Author(s)
      向井志緒子,小山慎一
    • Organizer
      日本心理学会
    • Place of Presentation
      名古屋国際会議場,愛知県名古屋市
    • Year and Date
      2015-09-22
    • Related Report
      2015 Annual Research Report
  • [Presentation] 日本・シンガポールのOTC医薬品外箱および添付文書デザインの比較2015

    • Author(s)
      高橋南,河瀬絢子,田中さつき,古野真菜実,日比野治雄,小山慎一
    • Organizer
      第18回日本医薬品情報学会総会・学術大会
    • Place of Presentation
      岡山大学,岡山県岡山市
    • Year and Date
      2015-06-27
    • Related Report
      2015 Annual Research Report
  • [Presentation] 一般用医薬品通信販売における副作用警告画面のデザインと検証2015

    • Author(s)
      田中 さつき, 向井 志緒子, 水野 祐一郎, 日比野 治雄, 小山 慎一
    • Organizer
      日本デザイン学会第62回春季研究発表大会
    • Place of Presentation
      千葉大学,千葉県千葉市
    • Year and Date
      2015-06-12
    • Related Report
      2015 Annual Research Report
  • [Presentation] 画像を用いた医薬品副作用の警告は消費者の医薬品情報への注意を増加させるか?2015

    • Author(s)
      向井 志緒子,田中 さつき,水野 祐一郎,日比野 治雄,小山 慎一
    • Organizer
      第50回消費者行動研究コンファレンス
    • Place of Presentation
      神戸大学,兵庫県神戸市
    • Year and Date
      2015-06-06
    • Related Report
      2015 Annual Research Report
  • [Presentation] OTC医薬品添付文書閲読率の記載項目別分析2014

    • Author(s)
      徐凌霰,蔡懿,堂園るり子,日比野治雄,小山慎一
    • Organizer
      第17回日本医薬品情報学会総会・学術大会
    • Place of Presentation
      かごしま県民交流センター
    • Year and Date
      2014-07-12 – 2014-07-13
    • Related Report
      2014 Research-status Report
  • [Presentation] OTC医薬品ブランドに対する印象評価-20代~40代主婦における検討2014

    • Author(s)
      堂園るり子,泉澤恵,日比野治雄,小山慎一
    • Organizer
      第17回日本医薬品情報学会総会・学術大会
    • Place of Presentation
      かごしま県民交流センター
    • Year and Date
      2014-07-12 – 2014-07-13
    • Related Report
      2014 Research-status Report
  • [Book] 商品開発のための心理学2015

    • Author(s)
      小山慎一 (熊田孝恒編)
    • Total Pages
      13
    • Publisher
      勁草書房
    • Related Report
      2014 Research-status Report
  • [Remarks] 千葉大学デザイン心理学研究室

    • URL

      http://designpsychologyunit-chiba-u.jp/

    • Related Report
      2015 Annual Research Report 2014 Research-status Report

URL: 

Published: 2014-04-04   Modified: 2022-01-27  

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