| Project/Area Number |
26560003
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| Research Category |
Grant-in-Aid for Challenging Exploratory Research
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| Allocation Type | Multi-year Fund |
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| Research Field |
Design science
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| Research Institution | Chiba University |
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Principal Investigator |
Koyama Shinichi 千葉大学, 工学(系)研究科(研究院), 准教授 (40420913)
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| Co-Investigator(Renkei-kenkyūsha) |
Izumisawa Megumi 日本大学, 薬学部, 専任講師 (70176246)
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| Research Collaborator |
Norasakkunkit Vinai
Chen Chun-Hsien
Kawase Ayako
Mukai Shioko
Akiyama Kana
Tanaka Satsuki
Takahashi Minami
Furuno Manami
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| Project Period (FY) |
2014-04-01 – 2016-03-31
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| Project Status |
Completed (Fiscal Year 2015)
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| Budget Amount *help |
¥3,640,000 (Direct Cost: ¥2,800,000、Indirect Cost: ¥840,000)
Fiscal Year 2015: ¥1,040,000 (Direct Cost: ¥800,000、Indirect Cost: ¥240,000)
Fiscal Year 2014: ¥2,600,000 (Direct Cost: ¥2,000,000、Indirect Cost: ¥600,000)
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| Keywords | 感性情報学 / 実験心理学 / 消費者行動 / 医薬品・食品 / 情報デザイン / 安心・安全 / 医薬品添付文書 |
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| Outline of Final Research Achievements |
We conducted a series of in-depth surveys and psychological experiments in order to examine the viewing rate of medical packages inserts for the over-the-counter drugs, and reasons to read or not to read the inserts. We also developed eye-catching and easy-to-understand icons for the inserts. On the other hand, we also tested "digital" information design using PCs, smartphones, and tablet PCs for OTC drug consumers.
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