| Budget Amount *help |
¥3,510,000 (Direct Cost: ¥2,700,000、Indirect Cost: ¥810,000)
Fiscal Year 2016: ¥1,040,000 (Direct Cost: ¥800,000、Indirect Cost: ¥240,000)
Fiscal Year 2015: ¥1,040,000 (Direct Cost: ¥800,000、Indirect Cost: ¥240,000)
Fiscal Year 2014: ¥1,430,000 (Direct Cost: ¥1,100,000、Indirect Cost: ¥330,000)
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| Outline of Final Research Achievements |
Takahiro Katayama have collected data on media advertisements, ignboard advertisements and traffic advertisements, etc. in the city of Bangkok, Thailand and analyzed data collected in the viewpoint of cultural anthropology. Also Katayama have interviewed with Thai university students on the influences of Japanese companies’advertisements on Thai culture. Miharu Fuyuno have investigated on the advertisements of Thai, Japan and Korea by using subjective investigation analysis method. Both Katayama and Fuyuno have found the influences of Foreign companies’advertisements on Thai culture.
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