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The Influence of Media Advertisements of Foreign Companies on Thai Culture: from the viewpoints of cultural anthropology and linguistics

Research Project

Project/Area Number 26580151
Research Category

Grant-in-Aid for Challenging Exploratory Research

Allocation TypeMulti-year Fund
Research Field Cultural anthropology
Research InstitutionSeinan Gakuin University

Principal Investigator

KATAYAMA TAKAHIRO  西南学院大学, 国際文化学部, 教授 (90169475)

Co-Investigator(Kenkyū-buntansha) 冬野 美晴  九州大学, 芸術工学研究院, 助教 (30642681)
Project Period (FY) 2014-04-01 – 2017-03-31
Project Status Completed (Fiscal Year 2016)
Budget Amount *help
¥3,510,000 (Direct Cost: ¥2,700,000、Indirect Cost: ¥810,000)
Fiscal Year 2016: ¥1,040,000 (Direct Cost: ¥800,000、Indirect Cost: ¥240,000)
Fiscal Year 2015: ¥1,040,000 (Direct Cost: ¥800,000、Indirect Cost: ¥240,000)
Fiscal Year 2014: ¥1,430,000 (Direct Cost: ¥1,100,000、Indirect Cost: ¥330,000)
Keywordsタイ文化 / 海外企業 / メディア広告 / 広告 / グローバリゼーション / ローカルな文化 / ジェンダー / 社会階層 / ローカル文化 / タイ / メディア / 化粧品広告 / 旅行広告 / 食品広告
Outline of Final Research Achievements

Takahiro Katayama have collected data on media advertisements, ignboard advertisements and traffic advertisements, etc. in the city of Bangkok, Thailand and analyzed data collected in the viewpoint of cultural anthropology. Also Katayama have interviewed with Thai university students on the influences of Japanese companies’advertisements on Thai culture. Miharu Fuyuno have investigated on the advertisements of Thai, Japan and Korea by using subjective investigation analysis method. Both Katayama and Fuyuno have found the influences of Foreign companies’advertisements on Thai culture.

Report

(4 results)
  • 2016 Annual Research Report   Final Research Report ( PDF )
  • 2015 Research-status Report
  • 2014 Research-status Report
  • Research Products

    (5 results)

All 2017 2016 2015

All Journal Article (5 results) (of which Acknowledgement Compliant: 4 results)

  • [Journal Article] An Investigation into the Influence of Domestic and Foreign Cosmetics Advertisements in Thailand: Evaluation of Subjective Impression by SD Method.2017

    • Author(s)
      Fuyuno, Miharu.
    • Journal Title

      Linguistic Science,

      Volume: 52 Pages: 47-59

    • NAID

      40021153463

    • Related Report
      2016 Annual Research Report
    • Acknowledgement Compliant
  • [Journal Article] 祐徳稲荷に参拝し、呼子朝市を散策し、唐津くんちを満喫する―映像メディアの広告効果と訪日タイ人の観光行動―2016

    • Author(s)
      片山隆裕
    • Journal Title

      国際文化論集

      Volume: 31巻2号 Pages: 1-13

    • Related Report
      2016 Annual Research Report
    • Acknowledgement Compliant
  • [Journal Article] タイにおける広告文化の展開ーグローバリゼーションとローカルな文化2016

    • Author(s)
      片山 隆裕
    • Journal Title

      国際文化論集

      Volume: 30巻2号 Pages: 1-14

    • Related Report
      2015 Research-status Report
    • Acknowledgement Compliant
  • [Journal Article] タイにおける日本企業による化粧品広告の語彙特徴ーコーパスアプローチから見える頻度と分布を中心に2015

    • Author(s)
      冬野 美晴
    • Journal Title

      言語科学

      Volume: 51 Pages: 61-68

    • NAID

      40020804878

    • Related Report
      2015 Research-status Report
    • Acknowledgement Compliant
  • [Journal Article] タイにおける外国企業の化粧品広告に現れる女性像2015

    • Author(s)
      冬野美晴
    • Journal Title

      言語科学

      Volume: 第50号 Pages: 59-63

    • NAID

      40020424276

    • Related Report
      2014 Research-status Report

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Published: 2014-04-04   Modified: 2018-03-22  

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