The Influence of Media Advertisements of Foreign Companies on Thai Culture: from the viewpoints of cultural anthropology and linguistics
| Project/Area Number |
26580151
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| Research Category |
Grant-in-Aid for Challenging Exploratory Research
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| Allocation Type | Multi-year Fund |
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| Research Field |
Cultural anthropology
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| Research Institution | Seinan Gakuin University |
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Principal Investigator |
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| Co-Investigator(Kenkyū-buntansha) |
冬野 美晴 九州大学, 芸術工学研究院, 助教 (30642681)
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| Project Period (FY) |
2014-04-01 – 2017-03-31
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| Project Status |
Completed (Fiscal Year 2016)
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| Budget Amount *help |
¥3,510,000 (Direct Cost: ¥2,700,000、Indirect Cost: ¥810,000)
Fiscal Year 2016: ¥1,040,000 (Direct Cost: ¥800,000、Indirect Cost: ¥240,000)
Fiscal Year 2015: ¥1,040,000 (Direct Cost: ¥800,000、Indirect Cost: ¥240,000)
Fiscal Year 2014: ¥1,430,000 (Direct Cost: ¥1,100,000、Indirect Cost: ¥330,000)
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| Keywords | タイ文化 / 海外企業 / メディア広告 / 広告 / グローバリゼーション / ローカルな文化 / ジェンダー / 社会階層 / ローカル文化 / タイ / メディア / 化粧品広告 / 旅行広告 / 食品広告 |
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| Outline of Final Research Achievements |
Takahiro Katayama have collected data on media advertisements, ignboard advertisements and traffic advertisements, etc. in the city of Bangkok, Thailand and analyzed data collected in the viewpoint of cultural anthropology. Also Katayama have interviewed with Thai university students on the influences of Japanese companies’advertisements on Thai culture. Miharu Fuyuno have investigated on the advertisements of Thai, Japan and Korea by using subjective investigation analysis method. Both Katayama and Fuyuno have found the influences of Foreign companies’advertisements on Thai culture.
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Report
(4 results)
Research Products
(5 results)
