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The effect of gaze-cueing on inducing behavior

Research Project

Project/Area Number 26590075
Research Category

Grant-in-Aid for Challenging Exploratory Research

Allocation TypeMulti-year Fund
Research Field Commerce
Research InstitutionSeikei University

Principal Investigator

INOUE ATSUKO  成蹊大学, 経済学部, 教授 (40386537)

Co-Investigator(Kenkyū-buntansha) 有賀 敦紀  広島大学, 総合科学研究科, 准教授 (20609565)
Research Collaborator TAKAO Saki  
ARIHARA Katsuhiko  
Project Period (FY) 2014-04-01 – 2017-03-31
Project Status Completed (Fiscal Year 2016)
Budget Amount *help
¥3,510,000 (Direct Cost: ¥2,700,000、Indirect Cost: ¥810,000)
Fiscal Year 2015: ¥1,170,000 (Direct Cost: ¥900,000、Indirect Cost: ¥270,000)
Fiscal Year 2014: ¥2,340,000 (Direct Cost: ¥1,800,000、Indirect Cost: ¥540,000)
Keywordsgaze-cueing / 視線手がかり / パレイドリア / 行動誘導
Outline of Final Research Achievements

Direction of others' gaze can guide one's attentional orientation, which is called the gaze-cueing effect. The number of researches related of this effect is growing in the cognitive psychology field. However, previous researches haven't had a point of view of whether the gaze-cueing would have impact on one's behavior.
We did several experiments and found that gaze-cueing effect would occur by not actual person's gaze but also the simplified face illustration and pareidolia. In addition to attention sift which occur in a quite short time, gaze-cueing have an impact on one's behavior. This research expanded the scope of existing researches and revealed that using a face illustration or pareidolia has a potential effect of leading people to a certain direction.

Report

(4 results)
  • 2016 Annual Research Report   Final Research Report ( PDF )
  • 2015 Research-status Report
  • 2014 Research-status Report
  • Research Products

    (7 results)

All 2016 2015

All Journal Article (1 results) (of which Peer Reviewed: 1 results) Presentation (6 results)

  • [Journal Article] General trust is correlated with attentional orientation triggered by gaze direction.2016

    • Author(s)
      Takao, S., & Ariga, A.
    • Journal Title

      Proceedings of Knowledge and Smart Technology

      Volume: 1 Pages: 287-290

    • DOI

      10.1109/kst.2016.7440515

    • Related Report
      2015 Research-status Report
    • Peer Reviewed
  • [Presentation] 購買場面における視線手がかり効果の消失2016

    • Author(s)
      高尾沙希・有賀敦紀
    • Organizer
      日本認知心理学会第14回大会
    • Place of Presentation
      広島大学.
    • Year and Date
      2016-06-18
    • Related Report
      2016 Annual Research Report
  • [Presentation] 顔刺激・顔様刺激による注意の捕捉における時間特性2016

    • Author(s)
      在原克彦・有賀敦紀
    • Organizer
      日本認知心理学会第14回大会
    • Place of Presentation
      広島大学
    • Year and Date
      2016-06-18
    • Related Report
      2016 Annual Research Report
  • [Presentation] 購買場面における視線手がかり効果の消失2016

    • Author(s)
      高尾沙希・有賀敦紀
    • Organizer
      日本認知心理学会第14回大会
    • Place of Presentation
      広島大学
    • Year and Date
      2016-06-18
    • Related Report
      2015 Research-status Report
  • [Presentation] パレイドリアを誘発する刺激は注意を捕捉するか?2015

    • Author(s)
      在原克彦・有賀敦紀
    • Organizer
      日本心理学会第79回大会
    • Place of Presentation
      名古屋大学
    • Year and Date
      2015-09-22
    • Related Report
      2015 Research-status Report
  • [Presentation] 視線による注意のシフト2015

    • Author(s)
      有賀敦紀
    • Organizer
      日本認知心理学会
    • Place of Presentation
      東京大学
    • Year and Date
      2015-07-04
    • Related Report
      2014 Research-status Report
  • [Presentation] Decision making speed2015

    • Author(s)
      Inoue, Atsuko and Ariga, Atsunori
    • Organizer
      Society for Consumer Psychology
    • Place of Presentation
      Phoenix, USA
    • Year and Date
      2015-02-16
    • Related Report
      2014 Research-status Report

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Published: 2014-04-04   Modified: 2018-03-22  

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