| Project/Area Number |
26590134
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| Research Category |
Grant-in-Aid for Challenging Exploratory Research
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| Allocation Type | Multi-year Fund |
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| Research Field |
Social psychology
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| Research Institution | Meiji University |
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Principal Investigator |
SASAKI MIKA 明治大学, 商学部, 専任教授 (90337204)
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| Co-Investigator(Kenkyū-buntansha) |
中林 真理子 明治大学, 商学部, 専任教授 (80308056)
瀧川 裕貴 東北大学, 学際科学フロンティア研究所, 助教 (60456340)
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| Project Period (FY) |
2014-04-01 – 2017-03-31
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| Project Status |
Completed (Fiscal Year 2016)
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| Budget Amount *help |
¥3,510,000 (Direct Cost: ¥2,700,000、Indirect Cost: ¥810,000)
Fiscal Year 2016: ¥1,040,000 (Direct Cost: ¥800,000、Indirect Cost: ¥240,000)
Fiscal Year 2015: ¥1,820,000 (Direct Cost: ¥1,400,000、Indirect Cost: ¥420,000)
Fiscal Year 2014: ¥650,000 (Direct Cost: ¥500,000、Indirect Cost: ¥150,000)
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| Keywords | 投資行動 / リスク認知 / 金融商品 / 保険商品 / 金融行動 / 金融リスク認知 / 投資態度 / 社会心理学 |
|---|
| Outline of Final Research Achievements |
These studies aimed to clarify the psychological processes underlying investment behavior. We investigated the decision-making processes regarding the purchase of financial products. A preliminary investigation yielded three dimensions: socio-personal, financial risk perception, and investment attitude. Regarding these dimensions, we performed factor analysis and developed the investment decision-making process scales (IDPS). Their validity was confirmed. The investment attitude scale of IDPS predicted decision-making regarding the purchase of certain financial products. Moreover, we found a safe/cautious investment attitude inhibited the framing effect. On the other hand, we performed factor analysis for consumers’ perceived risks in purchasing insurance; however, the validity of these factors was not confirmed
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