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Research towards the creation of an integrated communications strategy for international visitors: a case study of Fujisan's north face.

Research Project

Project/Area Number 26760023
Research Category

Grant-in-Aid for Young Scientists (B)

Allocation TypeMulti-year Fund
Research Field Tourism Studies
Research InstitutionMeiji University

Principal Investigator

JONES Thomas Edward  明治大学, ガバナンス研究科, 特任准教授 (50611745)

Project Period (FY) 2014-04-01 – 2017-03-31
Project Status Completed (Fiscal Year 2016)
Budget Amount *help
¥3,770,000 (Direct Cost: ¥2,900,000、Indirect Cost: ¥870,000)
Fiscal Year 2016: ¥1,300,000 (Direct Cost: ¥1,000,000、Indirect Cost: ¥300,000)
Fiscal Year 2015: ¥910,000 (Direct Cost: ¥700,000、Indirect Cost: ¥210,000)
Fiscal Year 2014: ¥1,560,000 (Direct Cost: ¥1,200,000、Indirect Cost: ¥360,000)
Keywordsworld heritage / cultural heritage / UNESCO / Mount Fuji / inbound / communication / visitor management / climber / Cultural Heritage / Conservation Strategy / International Visitors / Recreational Value / World Heritage Site / Fujisan / Heritage / demographic profile / conservation donation / willingness to pay / risk management / World Heritage / Conservation / Tourism / Inbound
Outline of Final Research Achievements

In 2013, Mt. Fuji was listed by UNESCO as a cultural World Heritage Site (WHS). However, the ICOMOS evaluation criticized the interpretation at the 25 components which should convey Fujisan’s value as a WHS, noting that “existing interpretation (from brochures to panels and plaques) is piecemeal and/or lacks clarity.” Appropriate transmission of the stories of Fujisan’s cultural heritage to the increasing volumes of visitors both domestic and international is one responsibility of a WHS. The research goal of this project is to identify such stories, which could in turn pave the way for an integrated communications strategy vital for tackling visitor impacts and management issues.

Report

(4 results)
  • 2016 Annual Research Report   Final Research Report ( PDF )
  • 2015 Research-status Report
  • 2014 Research-status Report
  • Research Products

    (13 results)

All 2017 2016 2015 2014

All Journal Article (5 results) (of which Int'l Joint Research: 3 results,  Peer Reviewed: 5 results,  Acknowledgement Compliant: 4 results) Presentation (7 results) (of which Int'l Joint Research: 3 results) Book (1 results)

  • [Journal Article] Assessing the Recreational Value of World Heritage Site Inscription: A Longitudinal Travel Cost Analysis of Mount Fuji Climbers2017

    • Author(s)
      JONES, T.E., YANG, Y. & YAMAMOTO, K.
    • Journal Title

      TOURISM MANAGEMENT

      Volume: 60 Pages: 67-78

    • DOI

      10.1016/j.tourman.2016.11.009

    • Related Report
      2016 Annual Research Report
    • Peer Reviewed / Int'l Joint Research / Acknowledgement Compliant
  • [Journal Article] Inbound, expat and domestic climbers: A segment-based analysis of Mount Fuji’s summer season2017

    • Author(s)
      JONES, T.E., YANG, Y. & YAMAMOTO, K.
    • Journal Title

      Tourism Review International

      Volume: 20 Issue: 2 Pages: 155-163

    • DOI

      10.3727/154427216x14713104855892

    • Related Report
      2016 Annual Research Report
    • Peer Reviewed / Int'l Joint Research / Acknowledgement Compliant
  • [Journal Article] Segment-based monitoring of domestic and international climbers at Mount Fuji: Targeted risk reduction strategies for existing and emerging visitor segments.2016

    • Author(s)
      JONES, T.E., & YAMAMOTO, K.
    • Journal Title

      Journal of Outdoor Recreation and Tourism

      Volume: N/A Pages: 10-17

    • DOI

      10.1016/j.jort.2016.01.002

    • Related Report
      2015 Research-status Report
    • Peer Reviewed / Int'l Joint Research / Acknowledgement Compliant
  • [Journal Article] Investigating Climbers’ Awareness and Willingness to Pay a Donation: A Comparative Survey of Domestic and International Climber Segments at Mount Fuji.2016

    • Author(s)
      Thomas Edward JONES, Kiyotatsu YAMAMOTO & Akihiro KOBAYASHI
    • Journal Title

      Journal of Environmental Information Science

      Volume: 44(5) Pages: 131-136

    • Related Report
      2015 Research-status Report
    • Peer Reviewed / Acknowledgement Compliant
  • [Journal Article] Summer Climbing Incidents Occurring on Fujisan's North Face from 1989 to 20082014

    • Author(s)
      Jones, T.E., K. Yamamoto, U. Hayashi and Jones, N.
    • Journal Title

      J of Wilderness & Environmental Medicine

      Volume: 25 Issue: 4 Pages: 378-383

    • DOI

      10.1016/j.wem.2014.05.001

    • Related Report
      2014 Research-status Report
    • Peer Reviewed
  • [Presentation] “Visitor perspectives of UNESCO World Heritage Site branding: A comparative study of domestic and international climbers at Mount Fuji.” Proceedings of JITR Annual Conference, 31, 77-80.2016

    • Author(s)
      JONES, T. E., & YAMAMOTO, K.
    • Organizer
      日本観光研究学会全国大会
    • Place of Presentation
      江戸川大学(千葉県)
    • Year and Date
      2016-12-03
    • Related Report
      2016 Annual Research Report
  • [Presentation] Comparing Climber Monitoring Methods on Mount Fuji2016

    • Author(s)
      JONES, T. E., YAMAMOTO, K., AIKOH, T. & KOBAYASHI, A.
    • Organizer
      8th International Conference on Monitoring and Management of Visitors in Recreational and Protected Areas
    • Place of Presentation
      Novi Sad, Serbia
    • Year and Date
      2016-09-26
    • Related Report
      2016 Annual Research Report
    • Int'l Joint Research
  • [Presentation] “Recreating Religious Heritage: The Case of the Fuji-ko Pilgrimage Tour.”2016

    • Author(s)
      JONES, T.E.
    • Organizer
      Inheriting the City: Advancing Understandings of Urban Heritage
    • Place of Presentation
      Taipei, Taiwan
    • Year and Date
      2016-04-01
    • Related Report
      2016 Annual Research Report
    • Int'l Joint Research
  • [Presentation] Inbound, Expat and Domestic Climbers: A Segment-Based Expenditure Analysis of Mount Fuji’s Summer Season2015

    • Author(s)
      JONES, T.E., YANG, Y., YAMAMOTO, K
    • Organizer
      5th Advances in Hospitality and Tourism Marketing & Management (AHTMM) Conference
    • Place of Presentation
      Oita
    • Year and Date
      2015-06-19 – 2015-06-20
    • Related Report
      2014 Research-status Report
  • [Presentation] INBOUND, EXPAT AND DOMESTIC CLIMBERS: A SEGMENT-BASED EXPENDITURE ANALYSIS OF MOUNT FUJI’S SUMMER SEASON2015

    • Author(s)
      T. JONES, Y. YANG, & K. YAMAMOTO
    • Organizer
      5th Advances in Hospitality and Tourism Marketing & Management (AHTMM) Conference
    • Place of Presentation
      APU, BEPPU
    • Year and Date
      2015-06-18
    • Related Report
      2015 Research-status Report
    • Int'l Joint Research
  • [Presentation] Comparing the Awareness of a New Donation System and Willingness to Pay of Japanese and International Climbers at Mount Fuji.2014

    • Author(s)
      JONES, T. E., YAMAMOTO, K.
    • Organizer
      4th International Conference on Tourism Research (4ICTR)
    • Place of Presentation
      Kota Kinabalu, Sabah, Malaysian-Borneo.
    • Year and Date
      2014-12-07 – 2014-12-08
    • Related Report
      2014 Research-status Report
  • [Presentation] Investigating comparative opinions of Fujisan’s outstanding universal value: Empirical evidence from Japanese and foreign climbers.2014

    • Author(s)
      JONES, T. E., HAYASHI, U., YAMAMOTO, K.
    • Organizer
      TTRA 45th annual international conference: Tourism and the new global economy
    • Place of Presentation
      Bruges, Belgium
    • Year and Date
      2014-06-19 – 2014-06-23
    • Related Report
      2014 Research-status Report
  • [Book] Hokkaido’s protected areas and regional revitalization: The case study of Toya-Usu Geopark in Shikotsu-Toya National Park.2016

    • Author(s)
      T.E. Jones in S. Assmann (Ed.)
    • Publisher
      Routledge
    • Related Report
      2015 Research-status Report

URL: 

Published: 2014-04-04   Modified: 2018-03-22  

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