| Project/Area Number |
26780154
|
|---|
| Research Category |
Grant-in-Aid for Young Scientists (B)
|
| Allocation Type | Multi-year Fund |
|---|
| Research Field |
Economic policy
|
|---|
| Research Institution | Hosei University (2015)
Nihon University (2014) |
|---|
Principal Investigator |
OKI Ryoko 法政大学, 経営学部, 准教授 (20612493)
|
|---|
| Project Period (FY) |
2014-04-01 – 2016-03-31
|
| Project Status |
Completed (Fiscal Year 2015)
|
| Budget Amount *help |
¥2,340,000 (Direct Cost: ¥1,800,000、Indirect Cost: ¥540,000)
Fiscal Year 2015: ¥780,000 (Direct Cost: ¥600,000、Indirect Cost: ¥180,000)
Fiscal Year 2014: ¥1,560,000 (Direct Cost: ¥1,200,000、Indirect Cost: ¥360,000)
|
|---|
| Keywords | 競争政策 / オンライン流通 / 多面的プラットフォーム / 産業組織論 |
|---|
| Outline of Final Research Achievements |
This study tries to propose a new perspective on competition policy toward competition between online retailers. The following results has been obtained.
First, this study showed that fixed-fee pricing frequently used by online retailers has exclusionary effect. Second, online retailers, as multi-sided platforms, enable upstream manufacturers and consumers to transact each other and to realize indirect network effect between them. I surveyed existing economic theory of multi-sided platform, and considered an effect of merger between such platforms.
Third, by extending the theory of multi-sided platform, I developed a new economic model to analyze the exclusive contract between upstream firms and platforms. It showed that upstream firms obtain the bargaining power against platforms through exclusive contracts.
|
