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Human resource development of communication professionals

Research Project

Project/Area Number 26780222
Research Category

Grant-in-Aid for Young Scientists (B)

Allocation TypeMulti-year Fund
Research Field Management
Research InstitutionKyoto Sangyo University

Principal Investigator

IBUKI Yusuke  京都産業大学, 経営学部, 准教授 (60410255)

Project Period (FY) 2014-04-01 – 2018-03-31
Project Status Completed (Fiscal Year 2017)
Budget Amount *help
¥3,250,000 (Direct Cost: ¥2,500,000、Indirect Cost: ¥750,000)
Fiscal Year 2016: ¥1,170,000 (Direct Cost: ¥900,000、Indirect Cost: ¥270,000)
Fiscal Year 2015: ¥780,000 (Direct Cost: ¥600,000、Indirect Cost: ¥180,000)
Fiscal Year 2014: ¥1,300,000 (Direct Cost: ¥1,000,000、Indirect Cost: ¥300,000)
Keywordsコミュニケーション専門職 / 人材育成 / 高等教育 / 人材採用 / 資格制度
Outline of Final Research Achievements

In recent years, public relations is regarded as important function in Japanese society. The aim of this research is to clarify the current status, to point the problems, and to present the prescription for human resource development (higher education, recruiting and assignment, accreditation) of communication professionals.
The result is that we have difference in the current status of human resource development between Japan and US, because they have different human resource management system and intentionality for professionalism. If the human resource management system is "given," we have to develop unique human resource development system for communication professionals in Japan.

Report

(5 results)
  • 2017 Annual Research Report   Final Research Report ( PDF )
  • 2016 Research-status Report
  • 2015 Research-status Report
  • 2014 Research-status Report
  • Research Products

    (14 results)

All 2018 2017 2016 2015 2014

All Journal Article (8 results) (of which Peer Reviewed: 1 results,  Acknowledgement Compliant: 2 results,  Open Access: 1 results) Presentation (6 results) (of which Int'l Joint Research: 3 results)

  • [Journal Article] 地方中小企業における広報マネジメント・プロセスに沿った 広報活動:「Project NIPAKO」の事例2018

    • Author(s)
      伊吹勇亮
    • Journal Title

      広報研究

      Volume: 22 Pages: 165-174

    • NAID

      40021811149

    • Related Report
      2017 Annual Research Report
    • Peer Reviewed
  • [Journal Article] 日本の広告教育のあり方を考える―人的資源管理システムとの整合性の観点から―2018

    • Author(s)
      伊吹勇亮
    • Journal Title

      日経広告研究所報

      Volume: 298 Pages: 40-45

    • NAID

      40021538674

    • Related Report
      2017 Annual Research Report
  • [Journal Article] 「猫の世話」としてのクリエイティブ・マネジメント:PSFsとしての広告会社についての基礎的研究2018

    • Author(s)
      伊吹勇亮
    • Journal Title

      商経学叢

      Volume: 64(2)

    • Related Report
      2017 Annual Research Report
  • [Journal Article] アメリカの大学における広告・広報教育の現状(上):カリキュラム構成と影響要因2017

    • Author(s)
      伊吹勇亮
    • Journal Title

      日経広告研究所報

      Volume: 293 Pages: 46-53

    • NAID

      40021234285

    • Related Report
      2017 Annual Research Report
  • [Journal Article] アメリカの大学における広告・広報教育の現状(中):広告・広報科目の授業内容2017

    • Author(s)
      伊吹勇亮
    • Journal Title

      日経広告研究所報

      Volume: 294 Pages: 26-31

    • NAID

      40021299796

    • Related Report
      2017 Annual Research Report
  • [Journal Article] アメリカの大学における広告・広報教育の現状(下):「教室の外」における教育機会2017

    • Author(s)
      伊吹勇亮
    • Journal Title

      日経広告研究所報

      Volume: 295 Pages: 52-58

    • NAID

      40021354636

    • Related Report
      2017 Annual Research Report
  • [Journal Article] 広報人材育成研究のための前提整理2017

    • Author(s)
      伊吹勇亮
    • Journal Title

      京都マネジメント・レビュー

      Volume: 30 Pages: 19-27

    • NAID

      120006368910

    • Related Report
      2016 Research-status Report
    • Acknowledgement Compliant
  • [Journal Article] PRエージェンシーへの入社経緯と広報専門職のキャリア形成2015

    • Author(s)
      伊吹 勇亮
    • Journal Title

      京都マネジメントレビュー

      Volume: 26 Pages: 59-70

    • NAID

      120005751624

    • Related Report
      2014 Research-status Report
    • Open Access / Acknowledgement Compliant
  • [Presentation] I will survive, but how? Roles and KSAs of solo PR practitioners2018

    • Author(s)
      Yusuke Ibuki
    • Organizer
      International Public Relations Research Conference
    • Related Report
      2017 Annual Research Report
    • Int'l Joint Research
  • [Presentation] Three ways to bring them up as communication executives: a conceptual study2017

    • Author(s)
      Yusuke Ibuki
    • Organizer
      Institute for Public Relations Research Conference
    • Place of Presentation
      Double Tree by Hilton Orlando Downtown, USA
    • Year and Date
      2017-03-09
    • Related Report
      2016 Research-status Report
    • Int'l Joint Research
  • [Presentation] 日本の広告教育のあり方を考える―人的資源管理システムとの整合性の観点から2017

    • Author(s)
      伊吹勇亮
    • Organizer
      日本広告学会
    • Related Report
      2017 Annual Research Report
  • [Presentation] 「広報における役割理論」の展開と日本への応用可能性2017

    • Author(s)
      伊吹勇亮
    • Organizer
      日本広報学会
    • Related Report
      2017 Annual Research Report
  • [Presentation] When in Japan, Do as the Japanese Do: Public Relations Education for Undergraduates, Job-Hunting Process, and Professionalism in Japan2016

    • Author(s)
      Yusuke Ibuki
    • Organizer
      International Public Relations Research Conference
    • Place of Presentation
      Holiday Inn Coral Gables, FL, USA
    • Year and Date
      2016-03-04
    • Related Report
      2015 Research-status Report
    • Int'l Joint Research
  • [Presentation] 日本の高等教育機関における広報教育の現状と課題2014

    • Author(s)
      伊吹 勇亮
    • Organizer
      日本広報学会
    • Place of Presentation
      東海大学熊本キャンパス(熊本県・熊本市)
    • Year and Date
      2014-10-19
    • Related Report
      2014 Research-status Report

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Published: 2014-04-04   Modified: 2019-03-29  

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