Development of a consumption decision model in consideration of a future utility
Project/Area Number |
26780235
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Research Category |
Grant-in-Aid for Young Scientists (B)
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Allocation Type | Multi-year Fund |
Research Field |
Commerce
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Research Institution | Hosei University |
Principal Investigator |
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Research Collaborator |
TERUI Nobuhiko 東北大学, 経済学部, 教授
NAKANO Satoshi 株式会社インテージ
LEE Sang-gil 株式会社インテージ
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Project Period (FY) |
2014-04-01 – 2017-03-31
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Project Status |
Completed (Fiscal Year 2016)
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Budget Amount *help |
¥3,770,000 (Direct Cost: ¥2,900,000、Indirect Cost: ¥870,000)
Fiscal Year 2016: ¥780,000 (Direct Cost: ¥600,000、Indirect Cost: ¥180,000)
Fiscal Year 2015: ¥780,000 (Direct Cost: ¥600,000、Indirect Cost: ¥180,000)
Fiscal Year 2014: ¥2,210,000 (Direct Cost: ¥1,700,000、Indirect Cost: ¥510,000)
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Keywords | 消費者行動 / マーケティング・リサーチ |
Outline of Final Research Achievements |
In this research, I conducted two studies that modeled consumer’s decision making structure using a direct utility model. The first study applied the direct utility model to consumer purchase history data. By focusing on parameters which represent “satiation”, I proposed a model that consumer’s preferences change when the satiation exceeds a threshold. The second study applied to TV viewing time data. I analyzed viewer’s attitudes toward TV program genres such as news, comedy and so on, and considered the relationships between viewer’s attitudes and attributes.
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Report
(4 results)
Research Products
(5 results)
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[Presentation] 消費者選好変化の動学モデル2015
Author(s)
照井伸彦,長谷川翔平
Organizer
日本マーケティング・サイエンス学会
Place of Presentation
大阪府立大学(大阪府堺市)
Year and Date
2015-06-13 – 2015-06-14
Related Report
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