| Budget Amount *help |
¥3,770,000 (Direct Cost: ¥2,900,000、Indirect Cost: ¥870,000)
Fiscal Year 2016: ¥1,170,000 (Direct Cost: ¥900,000、Indirect Cost: ¥270,000)
Fiscal Year 2015: ¥1,300,000 (Direct Cost: ¥1,000,000、Indirect Cost: ¥300,000)
Fiscal Year 2014: ¥1,300,000 (Direct Cost: ¥1,000,000、Indirect Cost: ¥300,000)
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| Outline of Final Research Achievements |
This research aims to building a theoretical framework of variety seeking of high product involvement, and to refine that. As results of research, I show a conceptual model of variety seeking of high product involvement as exploratory behavior. The need to capture variety seeding as exploratory behavior was presented in the context of not only traditional brand switching (purchasing) but also continuous search (ongoing information search).
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