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An Application of Clustering Analysis for lage scale marketing data

Research Project

Project/Area Number 26780240
Research Category

Grant-in-Aid for Young Scientists (B)

Allocation TypeMulti-year Fund
Research Field Commerce
Research InstitutionTeikyo University

Principal Investigator

Yokoyama Satoru  帝京大学, 経済学部, 講師 (90582867)

Project Period (FY) 2014-04-01 – 2017-03-31
Project Status Completed (Fiscal Year 2016)
Budget Amount *help
¥3,380,000 (Direct Cost: ¥2,600,000、Indirect Cost: ¥780,000)
Fiscal Year 2016: ¥780,000 (Direct Cost: ¥600,000、Indirect Cost: ¥180,000)
Fiscal Year 2015: ¥1,300,000 (Direct Cost: ¥1,000,000、Indirect Cost: ¥300,000)
Fiscal Year 2014: ¥1,300,000 (Direct Cost: ¥1,000,000、Indirect Cost: ¥300,000)
Keywordsクラスター分析 / 親近度データ / マーケティングデータ / 大規模データ
Outline of Final Research Achievements

In this research, I focused on the overlapping cluster analysis which is one of the cluster analysis and is allowed the object can belong to more than one cluster. I tried to analyze the large scale data using overlapping cluster analysis, and to get new results which could not get by traditional analysis. In addition, I performed a theoretical research of overlapping cluster analysis which which is applied to the large scale data.
As the result, I confirmed the analysis can obtained the new interpretation. However, I discovered several problems in algorithm of overlapping cluster analysis, so I suggested some improvement of these problems. Now I write articles based on the result of research and continue a study for further improvement of the analysis.

Report

(4 results)
  • 2016 Annual Research Report   Final Research Report ( PDF )
  • 2015 Research-status Report
  • 2014 Research-status Report
  • Research Products

    (4 results)

All 2016 2015 2014

All Presentation (4 results) (of which Int'l Joint Research: 1 results)

  • [Presentation] 重複クラスター分析法における非小規模データの分析2016

    • Author(s)
      横山暁
    • Organizer
      日本計算機統計学会第30回大会
    • Place of Presentation
      ハートピア京都(京都府京都市中京区清水町375)
    • Year and Date
      2016-05-19
    • Related Report
      2016 Annual Research Report
  • [Presentation] 重複クラスター分析法における非小規模データの分析 (Analysis of non-small data by overlapping culster analysis model)2016

    • Author(s)
      横山暁
    • Organizer
      日本計算機統計学会第30回大会
    • Place of Presentation
      ハートピア京都(京都市中京区竹屋町通烏丸東入る清水町375番地)
    • Year and Date
      2016-05-19
    • Related Report
      2015 Research-status Report
  • [Presentation] A study on the overlapping cluster analysis for the large data2015

    • Author(s)
      Satoru YOKOYAMA
    • Organizer
      International Federation of Classification Societies
    • Place of Presentation
      Bologna, Italy (the School of Economics, Management and Statistics (via Belle Arti 41, Piazza Scaravilli 2))
    • Year and Date
      2015-07-07
    • Related Report
      2015 Research-status Report
    • Int'l Joint Research
  • [Presentation] 重複クラスター分析法を用いたマーケティングデータの分析とその課題2014

    • Author(s)
      横山暁
    • Organizer
      日本行動計量学会第42回大会
    • Place of Presentation
      東北大学川内北キャンパス(仙台市青葉区川内41)
    • Year and Date
      2014-09-03
    • Related Report
      2014 Research-status Report

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Published: 2014-04-04   Modified: 2018-03-22  

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