A Theoretical and Empirical Research on the Creation of Consumer Experiential Values

• Project/Area Number: 26780241
• Research Category: Grant-in-Aid for Young Scientists (B)
• Allocation Type: Multi-year Fund
• Research Field: Commerce
• Research Institution: Tokyo Keizai University
• Principal Investigator: Morioka Kosaku 東京経済大学, 経営学部, 准教授 (30609194)
• Project Period (FY): 2014-04-01 – 2018-03-31
• Project Status: Completed (Fiscal Year 2017)
• Budget Amount: ¥3,380,000 (Direct Cost: ¥2,600,000、Indirect Cost: ¥780,000); Fiscal Year 2016: ¥1,170,000 (Direct Cost: ¥900,000、Indirect Cost: ¥270,000); Fiscal Year 2015: ¥1,040,000 (Direct Cost: ¥800,000、Indirect Cost: ¥240,000); Fiscal Year 2014: ¥1,170,000 (Direct Cost: ¥900,000、Indirect Cost: ¥270,000)
• Keywords: 経験価値の創造 / 消費者の知識 / 消費者のスキル / 経験価値 / 価値共創 / 共創造性 / 消費者による価値の創造 / 消費者クリエイティビティ

Outline of Final Research Achievements

This research aims to explain two research questions; how can customer experiential values be measured? / how customer experiential values be created and what do they influence? The results of the studies show that customer experiential values with a hierarchical structure are created by integrating customer knowledge and skills and also that these experiential values can be converted into the exchange values.

Research Products

• [Int'l Joint Research] San Jose State University(米国)
• [Journal Article] 経験価値の尺度開発へ向けた予備的分析 (2018)
  • Author(s): 森岡耕作
  • Journal Title: 東京経大学会誌（経営学） Volume: 298 Pages: 71-88
  • NAID: 120006405409
  • Open Access
• [Journal Article] The Structure of Customer Experiential Values and Its Measurement (2017)
  • Author(s): Morioka, Kosaku
  • Journal Title: Proceedings of 18th World Business Research Conference Volume: -
  • Peer Reviewed / Open Access
• [Presentation] “What is Co-Creation of Value? A Theoretical and Empirical Analysis” (2017)
  • Author(s): Michael Merz and Kosaku Morioka
  • Organizer: 24th Annual Conference of ASBBS
  • Place of Presentation: Las Vegas
  • Year and Date: 2017-03-24
  • Int'l Joint Research
• [Presentation] The Structure of Customer Experiential Values and Its Measurement (2017)
  • Author(s): Morioka, Kosaku
  • Organizer: 18th World Business Research Conference
  • Int'l Joint Research
• [Presentation] 経験価値の測定尺度に関する経験的検討 (2015)
  • Author(s): 森岡耕作
  • Organizer: 第51回消費者行動研究コンファレンス
  • Place of Presentation: 小樽商科大学
  • Year and Date: 2015-11-07
• [Presentation] 消費者による製品の創造的使用における経験価値の測定 (2015)
  • Author(s): 森岡耕作
  • Organizer: 第50回消費者行動研究コンファレンス
  • Place of Presentation: 神戸大学
  • Year and Date: 2015-06-06
• [Presentation] 使用時における経験価値概念の測定 (2015)
  • Author(s): 森岡耕作
  • Organizer: 日本商業学会 関東部会
  • Place of Presentation: 早稲田大学
  • Year and Date: 2015-04-18
• [Presentation] 使用時における経験価値の測定 (2015)
  • Author(s): 森岡耕作
  • Organizer: 日本商業学会関東部会
  • Place of Presentation: 早稲田大学
  • Year and Date: 2015-04-18