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A Theoretical and Empirical Research on the Creation of Consumer Experiential Values

Research Project

Project/Area Number 26780241
Research Category

Grant-in-Aid for Young Scientists (B)

Allocation TypeMulti-year Fund
Research Field Commerce
Research InstitutionTokyo Keizai University

Principal Investigator

Morioka Kosaku  東京経済大学, 経営学部, 准教授 (30609194)

Project Period (FY) 2014-04-01 – 2018-03-31
Project Status Completed (Fiscal Year 2017)
Budget Amount *help
¥3,380,000 (Direct Cost: ¥2,600,000、Indirect Cost: ¥780,000)
Fiscal Year 2016: ¥1,170,000 (Direct Cost: ¥900,000、Indirect Cost: ¥270,000)
Fiscal Year 2015: ¥1,040,000 (Direct Cost: ¥800,000、Indirect Cost: ¥240,000)
Fiscal Year 2014: ¥1,170,000 (Direct Cost: ¥900,000、Indirect Cost: ¥270,000)
Keywords経験価値の創造 / 消費者の知識 / 消費者のスキル / 経験価値 / 価値共創 / 共創造性 / 消費者による価値の創造 / 消費者クリエイティビティ
Outline of Final Research Achievements

This research aims to explain two research questions; how can customer experiential values be measured? / how customer experiential values be created and what do they influence? The results of the studies show that customer experiential values with a hierarchical structure are created by integrating customer knowledge and skills and also that these experiential values can be converted into the exchange values.

Report

(5 results)
  • 2017 Annual Research Report   Final Research Report ( PDF )
  • 2016 Research-status Report
  • 2015 Research-status Report
  • 2014 Research-status Report
  • Research Products

    (9 results)

All 2018 2017 2015 Other

All Int'l Joint Research (1 results) Journal Article (2 results) (of which Open Access: 2 results,  Peer Reviewed: 1 results) Presentation (6 results) (of which Int'l Joint Research: 2 results)

  • [Int'l Joint Research] San Jose State University(米国)

    • Related Report
      2016 Research-status Report
  • [Journal Article] 経験価値の尺度開発へ向けた予備的分析2018

    • Author(s)
      森岡耕作
    • Journal Title

      東京経大学会誌(経営学)

      Volume: 298 Pages: 71-88

    • NAID

      120006405409

    • Related Report
      2017 Annual Research Report
    • Open Access
  • [Journal Article] The Structure of Customer Experiential Values and Its Measurement2017

    • Author(s)
      Morioka, Kosaku
    • Journal Title

      Proceedings of 18th World Business Research Conference

      Volume: -

    • Related Report
      2017 Annual Research Report
    • Peer Reviewed / Open Access
  • [Presentation] “What is Co-Creation of Value? A Theoretical and Empirical Analysis”2017

    • Author(s)
      Michael Merz and Kosaku Morioka
    • Organizer
      24th Annual Conference of ASBBS
    • Place of Presentation
      Las Vegas
    • Year and Date
      2017-03-24
    • Related Report
      2016 Research-status Report
    • Int'l Joint Research
  • [Presentation] The Structure of Customer Experiential Values and Its Measurement2017

    • Author(s)
      Morioka, Kosaku
    • Organizer
      18th World Business Research Conference
    • Related Report
      2017 Annual Research Report
    • Int'l Joint Research
  • [Presentation] 経験価値の測定尺度に関する経験的検討2015

    • Author(s)
      森岡耕作
    • Organizer
      第51回消費者行動研究コンファレンス
    • Place of Presentation
      小樽商科大学
    • Year and Date
      2015-11-07
    • Related Report
      2015 Research-status Report
  • [Presentation] 消費者による製品の創造的使用における経験価値の測定2015

    • Author(s)
      森岡耕作
    • Organizer
      第50回消費者行動研究コンファレンス
    • Place of Presentation
      神戸大学
    • Year and Date
      2015-06-06
    • Related Report
      2015 Research-status Report
  • [Presentation] 使用時における経験価値概念の測定2015

    • Author(s)
      森岡耕作
    • Organizer
      日本商業学会 関東部会
    • Place of Presentation
      早稲田大学
    • Year and Date
      2015-04-18
    • Related Report
      2015 Research-status Report
  • [Presentation] 使用時における経験価値の測定2015

    • Author(s)
      森岡耕作
    • Organizer
      日本商業学会関東部会
    • Place of Presentation
      早稲田大学
    • Year and Date
      2015-04-18
    • Related Report
      2014 Research-status Report

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Published: 2014-04-04   Modified: 2022-02-16  

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