Neuroscientific Model of Alternatives Influence in Consumer Decision Making Process
| Project/Area Number |
26780244
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| Research Category |
Grant-in-Aid for Young Scientists (B)
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| Allocation Type | Multi-year Fund |
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| Research Field |
Commerce
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| Research Institution | Hosei University |
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Principal Investigator |
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| Project Period (FY) |
2014-04-01 – 2017-03-31
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| Project Status |
Completed (Fiscal Year 2016)
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| Budget Amount *help |
¥3,770,000 (Direct Cost: ¥2,900,000、Indirect Cost: ¥870,000)
Fiscal Year 2016: ¥650,000 (Direct Cost: ¥500,000、Indirect Cost: ¥150,000)
Fiscal Year 2015: ¥1,170,000 (Direct Cost: ¥900,000、Indirect Cost: ¥270,000)
Fiscal Year 2014: ¥1,950,000 (Direct Cost: ¥1,500,000、Indirect Cost: ¥450,000)
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| Keywords | 文脈効果 / 数理モデル / 背景要因 / 再購買意図 / 口コミ行動 / 社会的共有 / 感情 / 体験 / 記憶・想起 / 意思決定過程 / 他の選択肢 |
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| Outline of Final Research Achievements |
In this study, we considered the influence of alternatives in the same product category or between some product categories, as a context of the consumer decision making, and built a mathematical model.
On the other hand, to clarify the differences of two context types(alternatives and background context which includes affections), we conducted some surveys to measure the effect of affections aroused by story marketing or by customer services.
From these considerations, we modified our neuroscientific model of consumer decision making process.
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Report
(4 results)
Research Products
(6 results)
