| Budget Amount *help |
¥3,770,000 (Direct Cost: ¥2,900,000、Indirect Cost: ¥870,000)
Fiscal Year 2016: ¥650,000 (Direct Cost: ¥500,000、Indirect Cost: ¥150,000)
Fiscal Year 2015: ¥1,170,000 (Direct Cost: ¥900,000、Indirect Cost: ¥270,000)
Fiscal Year 2014: ¥1,950,000 (Direct Cost: ¥1,500,000、Indirect Cost: ¥450,000)
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| Outline of Final Research Achievements |
In this study, we considered the influence of alternatives in the same product category or between some product categories, as a context of the consumer decision making, and built a mathematical model.
On the other hand, to clarify the differences of two context types(alternatives and background context which includes affections), we conducted some surveys to measure the effect of affections aroused by story marketing or by customer services.
From these considerations, we modified our neuroscientific model of consumer decision making process.
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