| Budget Amount *help |
¥1,950,000 (Direct Cost: ¥1,500,000、Indirect Cost: ¥450,000)
Fiscal Year 2016: ¥650,000 (Direct Cost: ¥500,000、Indirect Cost: ¥150,000)
Fiscal Year 2015: ¥650,000 (Direct Cost: ¥500,000、Indirect Cost: ¥150,000)
Fiscal Year 2014: ¥650,000 (Direct Cost: ¥500,000、Indirect Cost: ¥150,000)
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| Outline of Final Research Achievements |
This study was conducted as background work to formulate ideas for educational activities that address problems of modern consumer society in the form of fusion of consumer education and media literacy education. Seeking referential examples in education of two kinds in Canada, the author categorized the purposes of analytical topics in commercial advertisements that were included in the respective teaching materials. Results confirmed that the purposes lie in being aware of (1) Risks of advertising, (2) Rights of consumers, (3) Expression techniques of images, and (4) Ubiquitous commercial publicity. Findings indicated that (2) and (4) had high-affinity with educational activities examining consumer society in a critical manner that the study was aimed at.
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