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An Analysis of Reputational Damage of Radioactive Contamination on Seafood and its Promotion against it

Research Project

Project/Area Number 26850145
Research Category

Grant-in-Aid for Young Scientists (B)

Allocation TypeMulti-year Fund
Research Field Agricultural science in management and economy
Research InstitutionFisheries Research and Education Agency

Principal Investigator

Wakamatsu Hiroki  国立研究開発法人水産研究・教育機構, 中央水産研究所, 任期付研究員 (90722778)

Project Period (FY) 2014-04-01 – 2017-03-31
Project Status Completed (Fiscal Year 2016)
Budget Amount *help
¥3,900,000 (Direct Cost: ¥3,000,000、Indirect Cost: ¥900,000)
Fiscal Year 2016: ¥910,000 (Direct Cost: ¥700,000、Indirect Cost: ¥210,000)
Fiscal Year 2015: ¥1,430,000 (Direct Cost: ¥1,100,000、Indirect Cost: ¥330,000)
Fiscal Year 2014: ¥1,560,000 (Direct Cost: ¥1,200,000、Indirect Cost: ¥360,000)
Keywords風評被害対策 / 需要分析 / 市場統合 / 経済実験 / コンジョイント分析 / 放射能 / エコラベル / 水産エコラベル / 震災復興 / ワカメ市場
Outline of Final Research Achievements

This study investigated the most effective promotion against reputational damage caused by the Fukushima Disaster and its effect. We targeted Sanriku Wakame because the industries reported the reputational damage from the Disaster, while Sanriku Wakame has not tested positive since the disaster. We scientifically verify the existence of the reputaional damage, and investigated the most effective promotion using multiple web surveys, economic experiments, scanner data (POS).
The result showed that we recognized the reputational damage to some extent, however, cannot ascertain that caused economic damage. we found multiple kinds of promotions effective, but we also found the word "radioactivity" caused adverse effects. Rather, the result showed that indirect promotions, such as "recovery from the Disaster" or sustainable ecolabels, were found to be more effective than counter-promotion against the radioactive contamination.

Report

(4 results)
  • 2016 Annual Research Report   Final Research Report ( PDF )
  • 2015 Research-status Report
  • 2014 Research-status Report
  • Research Products

    (11 results)

All 2017 2016 2015 2014

All Journal Article (6 results) (of which Int'l Joint Research: 6 results,  Peer Reviewed: 6 results,  Acknowledgement Compliant: 3 results) Presentation (5 results) (of which Int'l Joint Research: 1 results)

  • [Journal Article] The Certification of Small-Scale Fisheries2017

    • Author(s)
      Mihoko Wakamatsu, Hiroki Wakamatsu
    • Journal Title

      Marine Policy

      Volume: 77 Pages: 99-103

    • DOI

      10.1016/j.marpol.2016.12.016

    • Related Report
      2016 Annual Research Report
    • Peer Reviewed / Int'l Joint Research / Acknowledgement Compliant
  • [Journal Article] Mitigating irrational reputational damage to marine products from radiation contamination2016

    • Author(s)
      Tsutom Miyata, Hiroki Wakamatsu
    • Journal Title

      Fisheries Science

      Volume: 82 Issue: 6 Pages: 983-989

    • DOI

      10.1007/s12562-016-1024-6

    • NAID

      40020991170

    • Related Report
      2016 Annual Research Report
    • Peer Reviewed / Int'l Joint Research
  • [Journal Article] An Analysis of Effective Marketing Strategies for Miyagi Shelled Oyster after the Great East Japan Earthquake of 2011.2016

    • Author(s)
      Yoshifumi Takahashi, Tsutomu Miyata, Hiroki Wakamatsu
    • Journal Title

      Journal of the Faculty of Agriculture, Kyushu University

      Volume: 61 Pages: 251-255

    • NAID

      120005725068

    • Related Report
      2016 Annual Research Report
    • Peer Reviewed / Int'l Joint Research
  • [Journal Article] Do Radioactive Spills from the Fukushima Disaster Have Any Influence on the Japanese Seafood Market?2016

    • Author(s)
      Hiroki Wakamatsu, Tsutomu Miyata
    • Journal Title

      Marine Resource Economics

      Volume: 30 Pages: 27-45

    • Related Report
      2015 Research-status Report
    • Peer Reviewed / Int'l Joint Research / Acknowledgement Compliant
  • [Journal Article] Examining the Japanese Seaweed Market Before and After the Earthquake using a Partial Adjustment Model of LA-AIDS2016

    • Author(s)
      Hiroki Wakamatsu, Tsutomu Miyata
    • Journal Title

      Fisheries Science

      Volume: 82 Pages: 549-559

    • NAID

      40020863426

    • Related Report
      2015 Research-status Report
    • Peer Reviewed / Int'l Joint Research / Acknowledgement Compliant
  • [Journal Article] Irrational Reputational Damage on Wakame Seaweed in Sanriku District after the Fukushima Nuclear Disaster2015

    • Author(s)
      Tsutomu Miyata, Hiroki Wakamatsu
    • Journal Title

      Fisheries Science

      Volume: 81 Pages: 995-1002

    • Related Report
      2015 Research-status Report
    • Peer Reviewed / Int'l Joint Research
  • [Presentation] MSCとASCエコラベルはどちらが好まれるのか?選択実験による分析2017

    • Author(s)
      若松宏樹
    • Organizer
      近代漁業経済学研究会
    • Place of Presentation
      東京海洋大学
    • Related Report
      2016 Annual Research Report
  • [Presentation] An Analysis of Damage of Fukushima Disaster on Seafood around Fukushima areas2016

    • Author(s)
      Hiroki Wakamatsu
    • Organizer
      International Institute of Fisheries Economics and Trad (IIFET)
    • Place of Presentation
      Aberdeen, Scotland, UK
    • Related Report
      2016 Annual Research Report
    • Int'l Joint Research
  • [Presentation] Examining the Japanese Seaweed Market Before and After the Earthquake using a Partial Adjustment Model of LA-AIDS2015

    • Author(s)
      若松宏樹
    • Organizer
      日本水産学会
    • Place of Presentation
      東北大学
    • Year and Date
      2015-09-24
    • Related Report
      2015 Research-status Report
  • [Presentation] Market Integration Analysis of Japan's Wakame Seaweed Market Before and After the Great East Japan Earthquake2015

    • Author(s)
      若松宏樹
    • Organizer
      国際漁業学会
    • Place of Presentation
      三重大学
    • Year and Date
      2015-08-09
    • Related Report
      2015 Research-status Report
  • [Presentation] Do Radioactive Spills from the Fukushima Disaster Have Any Influence on the Japanese Seafood Market?2014

    • Author(s)
      Hiroki Wakamatsu
    • Organizer
      International Institute of Fisheries Economics and Trade
    • Place of Presentation
      Brisbane, Australia
    • Year and Date
      2014-07-07 – 2014-07-11
    • Related Report
      2014 Research-status Report

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Published: 2014-04-04   Modified: 2018-03-22  

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