| Budget Amount *help |
¥3,770,000 (Direct Cost: ¥2,900,000、Indirect Cost: ¥870,000)
Fiscal Year 2016: ¥1,040,000 (Direct Cost: ¥800,000、Indirect Cost: ¥240,000)
Fiscal Year 2015: ¥1,040,000 (Direct Cost: ¥800,000、Indirect Cost: ¥240,000)
Fiscal Year 2014: ¥1,690,000 (Direct Cost: ¥1,300,000、Indirect Cost: ¥390,000)
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| Outline of Final Research Achievements |
Interactions between service providers and customers were videotaped and analyzed at various services such as traditional sushi bars, fast-food, and Italian restaurants. While prior theories of services have emphasized how customers’ requirements are fulfilled and customers are satisfied, the empirical analysis revealed services as the intersubjective process in which involved parties present and negotiate their own selves. Particularly, the research resulted in the thesis “Service is an intersubjective struggle” based on the dialectical process of negating others and proving oneself. Based on this theory, service design, which remains within the human-centered design tradition, is repositioned as the design of intersubjective process of subjectification through which involved parties seek to become certain subjects rather than fulfilling the essentialized subject’s requirements―proposing the human de-centered design approach.
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