| Budget Amount *help |
¥1,690,000 (Direct Cost: ¥1,300,000、Indirect Cost: ¥390,000)
Fiscal Year 2015: ¥780,000 (Direct Cost: ¥600,000、Indirect Cost: ¥180,000)
Fiscal Year 2014: ¥910,000 (Direct Cost: ¥700,000、Indirect Cost: ¥210,000)
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| Outline of Final Research Achievements |
Skin bleaching refers to the use of chemical substances to try to lighten skin tone by reducing the amount of melanin in the skin. Many people in the Caribbean, the African Continent, and North America engage in skin bleaching. This study attempts to understand skin bleaching from the perspective of Jamaican modern blackness. To achieve this aim, I collected the data from inquiries and photos through fieldwork, newspaper articles, and articles and books on skin bleaching. By analyzing these data, I clarified that while conventional skin bleaching is a method of conforming to European standard of beauty, the current trend of skin bleaching, which is sometimes done to highlight tattoos, aim to characterizing their bodies and is influenced by individualism and consumerism, which have been advanced by globalization.
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