| Project/Area Number |
60301095
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| Research Category |
Grant-in-Aid for Co-operative Research (A)
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| Allocation Type | Single-year Grants |
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| Research Field |
商学・経営学
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| Research Institution | Hitotsubashi University |
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Principal Investigator |
KATAOKA Hiroshi Hitotsubashi Univ., Fuculty of Commerce, 商学部, 教授 (80017483)
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| Co-Investigator(Kenkyū-buntansha) |
TANAKA Yuzuru Chukyo University, Fuculty of Commerce, 商学部, 専任講師 (30171804)
NAKAMURA Tomoyasu Sensyu University, Fuculty of Commerce, 商学部, 助教授 (00129925)
ISHIZAKI Yoshifumi Kanto Gakuin University, Fuculty of Economics, 経済学部, 教授 (90064097)
AYUKAWA Jiro Chiba Univ. of Commerce, Fuculty of Comm.and Econ., 商経学部, 教授 (20049951)
IWAKI Ryojiro Chiba Univ. of Commerce, Fuculty of Comm.and Econ., 商経学部, 教授 (70017458)
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| Project Period (FY) |
1984 – 1986
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| Project Status |
Completed (Fiscal Year 1986)
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| Budget Amount *help |
¥3,700,000 (Direct Cost: ¥3,700,000)
Fiscal Year 1986: ¥1,300,000 (Direct Cost: ¥1,300,000)
Fiscal Year 1985: ¥2,400,000 (Direct Cost: ¥2,400,000)
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| Keywords | Diversity Model / Diversity fundamental 6 aspects / Chart pattern / Commodity Characteristic / 属性項目間相関 / 属性項目間の類縁関係(デンドログラム) |
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| Research Abstract |
An advent of a new product in market and a tendency of high grading, high-fashioning, simplicity or convenience in many commodities show us that some sorts of commodities are diversified in market, and we can recognize these phenomena.
The results of this studies makes clear the structure of the commodity-diversificatin and the mechanism of the changing or development of these diversifications. The structural understanding makes clear that the difference of commodity-diversification will be explained by the differences of commodities or their characteristics. And the mechanism of the changing or development means to make clear the relationship (causality) of the occurence of diversification and to analyze the diversification in thr passage of time.
We first tried to make constraction of an analytical frame-model "6 Aspect Model" for the structural understanding. This model have 6 Aspects (1) shape (include color) aspect,(2) physical function or quality aspect,(3) purpose apect, (4) worth or merit aspect (concept aspect), (5) material or stuff aspect, (6)sales method aspect (i.e. sales in sets and so on).
We analyze the diversification on this six aspects, count number of the diversification in this six categories and show the results in a rader-chart. And we can pick up some typical patterns concirning of some commodities.
In this study, We selected 8 commodities by reason why they had different characteristics each other.
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