The Actual Conditions of Management of SHINISE Enterprises and the Building Process of Goodwill

Research Project

Project/Area Number	60530058
Research Category	Grant-in-Aid for General Scientific Research (C)
Allocation Type	Single-year Grants
Research Field	商学・経営学
Research Institution	SAITAMA UNIVERSITY
Principal Investigator	KOMATSU Akira Associate Prof. in Saitama Univ., 経済学部, 助教授 (20008767)
Project Period (FY)	1985 – 1986
Project Status	Completed (Fiscal Year 1986)
Budget Amount *help	¥1,000,000 (Direct Cost: ¥1,000,000) Fiscal Year 1986: ¥400,000 (Direct Cost: ¥400,000) Fiscal Year 1985: ¥600,000 (Direct Cost: ¥600,000)
Keywords	SHINISE Enterprise / Goodwill / Japanese Management / Traditinal Industry / 地場産業
Research Abstract	In this research I studied the actual conditions of the management of 242 old-established enterprises called "SHINISE" in Japan. The survey was done mainly by questionnaire to the top management. These 242 SHINISE enterprises are located in 26 large cities in Japan. The answers of the managers were analized statistically in detail. I could find many facts about the management structures, the management behaviors, the management ideas and the difficult problems which SHINISE enterprises faced today. Some of the facts are like these: The consciousness of "SHINISE" in SHINISE enterprises themselves comes from not only their oldness but also the goodwill which they had built. Nearly 90% of SHINISE enterprises are engaged in only one business. Though 90% of them are earning profit today, there are only 44% which realize that "SHINISE"s are in better position than "Non-SHINISE" enterprises. And many of them are facing managerial difficulties today. In particular the enterprises which are engaged in Japanese traditional craft goods have little hope in their future, Because consumers' life styles changed or "modernized or Westernized". As a result the craftmen's technics are diminishing. In a sence it is a social loss. The destruction of the nature by economic developement is affectting the quality of the traditional goods and the foods. This is a social problem, too.