| Project/Area Number |
61530075
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| Research Category |
Grant-in-Aid for General Scientific Research (C)
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| Allocation Type | Single-year Grants |
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| Research Field |
商学・経営学
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| Research Institution | Meiji University |
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Principal Investigator |
YOKOTA Joji Meiji Univ. Departhenst of Business Asnimisttutin, Pforessor, 経営学部, 教授 (40130843)
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| Co-Investigator(Kenkyū-buntansha) |
木谷 一松 明治大学, 政経学部, 助教授
KIYA Ichimatsu Meiji Univ. Depastent of Politics & Elomomiec, Associste Pforessor
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| Project Period (FY) |
1986 – 1987
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| Project Status |
Completed (Fiscal Year 1987)
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| Budget Amount *help |
¥1,100,000 (Direct Cost: ¥1,100,000)
Fiscal Year 1987: ¥300,000 (Direct Cost: ¥300,000)
Fiscal Year 1986: ¥800,000 (Direct Cost: ¥800,000)
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| Keywords | Markering Policu / Consumer head / Lift Style / sSocial horm / Value for Working / Life Deisgn / 生活設計 / 生活水準 / マーケティング政策の立案 / 不安状況 / シミュレーション・モデル / 消費者のパターン化 |
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| Research Abstract |
This study focuses on Life style influenced by Consumers Values-system and their Lite-desigu in marketing planning. Itis argued heat consumers in Tokyo are administered the guest onnire cousisting of four parts, and measurcs life-design (including social norms) and level of standfarol living as the causel infiuence on tieir lide style. the following were analysed: 1) ciassitying consuwer clusters by using factor anklysis and cannonical analysis 2) patterning of life styles by acceptance degres of social uorm on lite-design 3) protiling of life-deisin related with naluesystem. From the results of a suryly, it is seemes that prodact attributes in elvelopuest will have to coinccide with consumets life-design a values-system.
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