| Budget Amount *help |
¥2,400,000 (Direct Cost: ¥2,400,000)
Fiscal Year 1990: ¥500,000 (Direct Cost: ¥500,000)
Fiscal Year 1989: ¥900,000 (Direct Cost: ¥900,000)
Fiscal Year 1988: ¥1,000,000 (Direct Cost: ¥1,000,000)
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| Research Abstract |
The price of livestock products, especially beef, pork and chicken has been high except for eggs in Japan. These prices are higher than in the countries which export to Japan. In order to analize the reasons for the high prices and clarify the marketing process, comparisons were made between countries in terms of the marketing stage price. Several findings were as follows :
Beef prices in Japan are 2.8-fold those in the U. S. A., and the prices of calves, live cattle, carcasses, portioned and sliced meats are higher than in the U. S. A. This is because the marketing channels are complicated and the cattle and meat merchants are numerous and scattered. Also, the marketing form or style changes with the marketing level ; live animal, carcasses, portioned and sliced meat.
Broiler integration has advanced in Japan but the cutting and further processing have not been fully integrated. The reason why the processing cost of the meat in Japan has been higher than in Thailand is the high price of land labor costs.
Pork and egg prices are also analyzed. In short, in order to reduce marketing and distribution costs, the enlargement of production scale, the integration of marketing and processing, are important for Japan.
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