• Search Research Projects
  • Search Researchers
  • How to Use
  1. Back to project page

1997 Fiscal Year Final Research Report Summary

Mathematical models for Business Strategies in Direct Mail

Research Project

Project/Area Number 08680475
Research Category

Grant-in-Aid for Scientific Research (C)

Allocation TypeSingle-year Grants
Section一般
Research Field 社会システム工学
Research InstitutionUniversity of Marketing & Distribution Sciences

Principal Investigator

SANDOH Hiroaki  University of Marketing & Distribution Sciences Dept.of Information & Management Sciences, 情報学部, 教授 (40167440)

Project Period (FY) 1996 – 1997
KeywordsDirect mail, catalog / Curtailment of catalog delivery / Demand forecasting / Fast moving product / Slow moving product / Test catalog / テストカタログ
Research Abstract

This study has built mathematical models for solving the following three kinds of problems in direct mail :
*Curtailment problems of catalog delivery
*Demand forecasting of a product based on the demand immediately after the publication of catalog.
*A method for judging whether or not the new product is a fast moving product
For the first problem in the above, this study proposed a mathematical model based on renewal reward theory, focusing on customers who have frequently purchased. Under the proposed model, the catalog delivery is curtailed for the customers who have not responded to the recent K successive catalog deliveries.
For the second problem, the cumulative demand was expressed by means of non-homogeneous Poisson process with mean value function H (t). A method was then proposed for demand forecasting, which used the relationship between the mean value function in the past and that immediately after the publication of the catalog.
For the final problem, it was proposed to conduct a sales test for a new product using a test catalog. If the number of demands in the test catalog is equal to k or more, the new product is regarded as a fast moving product to be adopted in the normal catalog. When the number of demand in the test catalog is less than k, it is regarded as a slow moving product not to adopt in the normal catalog. The expected cost was formulated for the purposed of obtaining a optimal value of k.

  • Research Products

    (6 results)

All Other

All Publications (6 results)

  • [Publications] 三道 弘明・村原 朱美: "小売業における新製品の監視政策に関する数理モデル" 流通科学大学論集:経済,経営情報編. 5. 79-87 (1997)

    • Description
      「研究成果報告書概要(和文)」より
  • [Publications] 村原 朱美・三道 弘明: "小売業における新製品監視政策モデル:グローサリ-商品への適用" 流通科学大学論集:経済,経営情報編. 6. 105-113 (1997)

    • Description
      「研究成果報告書概要(和文)」より
  • [Publications] H. Sandoh & A. Murahara: "Optimal New Brand Monitoring Strategy for Retailing" Jounal of the Operations Research Society of Japan. 40. 590-600 (1997)

    • Description
      「研究成果報告書概要(和文)」より
  • [Publications] Sandoh, H.and Murahara, A.: ""A mathematical model for new product monitoring strategy in retailing"" Journal of the University of Marketing & Distribution Sciences : Information, Economics & Management Sciences. 5-2. 79-87 (1997)

    • Description
      「研究成果報告書概要(欧文)」より
  • [Publications] Murahara, A.and Sandoh, H.: ""A model of a new product monitoring strategy for retailing : Application to Grcery products"" Journal of the University of Marketing & Distribution Sciences : Information, Economics & Management Sciences. 6-1. 105-113 (1997)

    • Description
      「研究成果報告書概要(欧文)」より
  • [Publications] Sandoh, H.and Murahara, A.: ""Optimal new brand monitoring strategy for retailing"" Journal of the Operations Research Society of Japan. 40-4. 590-600 (1997)

    • Description
      「研究成果報告書概要(欧文)」より

URL: 

Published: 1999-03-16  

Information User Guide FAQ News Terms of Use Attribution of KAKENHI

Powered by NII kakenhi