1998 Fiscal Year Final Research Report Summary
A Study on Elderly People's understanding of TV News
| Project/Area Number |
09610225
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| Research Category |
Grant-in-Aid for Scientific Research (C)
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| Allocation Type | Single-year Grants |
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| Section | 一般 |
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| Research Field |
社会学(含社会福祉関係)
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| Research Institution | Yonezawa Women's College of Yamagata Prefecture |
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Principal Investigator |
KATORI Atsuko Yonezawa Wemen's College of Yamagata Prefecture, Department of Socio-information, Associate Professor, 社会情報学部, 助教授 (90269259)
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| Project Period (FY) |
1997 – 1998
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| Keywords | TV news / elderly people's understanding / hearing ability / seeing ability / auditory expression / visual expression / news caster / speaking speed |
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| Research Abstract |
Surveys were conducted by case-study approach from winter in 1997 to summer in 1998.33 elderly people aged 65-90 mostly living in northern part of Japan were interviewed on TV news viewing behavior and their interview scenes were recorded on videotapes.
Results were as follows :
(1) Because of declining auditory ability, the elderly tend to dislike female newscaster with high voice.
(2) Because of declining auditory ability, elderly people tend to recognize caster's adlib as a kind of noise.
(3) Because of declining auditory ability, the elderly dislike newscasters speaking rapidly.
(4) Because of declining visual ability, the elderly takes graphs and maps used to facilitate comprehension of TV news noisy.
(5) Because of declining visual ability, the elderly takes too much switching cuts and words on TV screen.
(6) The elderly likely rejects news topics such as homicide incidents.
(7) The elderly living alone takes information on variety programs and drama as important news in living society.
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