REVIVAL STRATEGY OF CITRUS FRUITS INDUSTRY UNDER MARKET LIBERALIZATION

1998 Fiscal Year Final Research Report Summary

• Project/Area Number: 09660248
• Research Category: Grant-in-Aid for Scientific Research (C)
• Allocation Type: Single-year Grants
• Section: 一般
• Research Field: Agro-economics
• Research Institution: KINKI UNIVERSITY
• Principal Investigator: TAIRA Yori FACULTY OF AGRICULTURE,KINKI UNIVERSITY,PROFESSOR, 農学部, 教授 (70026467)
• Project Period (FY): 1997 – 1998
• Keywords: rrevival strategies / mechanization on highly sloping orchard / supply control of tangerine / more sweet tangerine / control of two years yield variation

Research Abstract

The tangerine industry is depressed by the market liberalization and demand change. This resarch project aimes to make clear the revival strtegies for the industry.
(1)It is important to construct small lanes in orchards for applying speed sprayer and other machineries. (2) Younger farmers must make larger their orchards by renting from aged farmers. (3) The crop and breed combination in the orchards should be improved to adapt the changr of consumers' taste. (4) The yield variation by two years must be improved by proper operations. (5)The labor input must be saved by mechanization of field operations. (6)Cooperative marketing to wholesale markets becomes more important to answer bigger size of retail firms Consumers prefer to visit rural areas recently, and farmers should invent various type of direct sale to them. (7)The farmers must improve their managerial abilities by using computer systems. (8)Various kind of cooperative activities in crop cultivation as well as marketing to get external economies by the initiatives of village and agricultural cooperatives. Finally the. mostimportant is to cooperate to control total domestic production of tangerine to 1, 250 thousandsts.