2001 Fiscal Year Final Research Report Summary
An Empirical Study of Marketing Research System Using Internet
| Project/Area Number |
10630102
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| Research Category |
Grant-in-Aid for Scientific Research (C)
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| Allocation Type | Single-year Grants |
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| Section | 一般 |
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| Research Field |
Commerce
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| Research Institution | Rikkyo University |
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Principal Investigator |
MORIGUCHI Takeshi RIKKYO UNIV COLLEGE OF SOCIAL PROFESSOR, 社会学部, 教授 (70298066)
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| Co-Investigator(Kenkyū-buntansha) |
OKADA Akinori RIKKYO UNIV COLLEGE OF SOCIAL PROFESSOR, 社会学部, 教授 (00062662)
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| Project Period (FY) |
1998 – 2000
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| Keywords | internet / marketing research / consumer research / online survey / mail survey / consumer behavior |
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| Research Abstract |
The purpose of this study is to examine the strong point and weak point of internet research. We conducted a survey using a questionnaire through mail and internet Comparing between result of mail survey and internet survey, the following results were obtained :
-Response rate : There was very little difference in response rate between mail survey and internet survey.
--Average time for complete the questionnaire : Time for internet survey is shorter than for mail survey.
-Average number of words for open-ended question : Contrary to our hypothesis, there was very little difference between mail survey and internet survey.
-Intention of participation for next survey : Rate for internet survey is higher than for mail survey.
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