2001 Fiscal Year Final Research Report Summary
The Effects of Local Information on the Change of Consumers' Consciousness, Attitude, and Behavior
| Project/Area Number |
12680122
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| Research Category |
Grant-in-Aid for Scientific Research (C)
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| Allocation Type | Single-year Grants |
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| Section | 一般 |
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| Research Field |
家政学一般(含衣・住環境)
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| Research Institution | Hiroshima Chuo Women's Junior College |
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Principal Investigator |
KOYAMA Kazuko Hiroshima Chuo Women's Junior College, Professor, 生活情報学科, 教授 (40166632)
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| Co-Investigator(Kenkyū-buntansha) |
MORITA Yoko Kagawa-ken Meizen Junior College, Professor, 生活学科, 教授 (40270045)
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| Project Period (FY) |
2000 – 2001
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| Keywords | Local Information / Consumer / Eco-consciousness / Eco-conscious Behavior / Change of Consciousness, Attitude, and Behavior |
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| Research Abstract |
The effects of local information on the change of consumers' consciousness, attitude, and behavior were analysed. The contents and the means of communication for effective local information were also considered. In this study, the information to encourage consumers to make eco-conscious behavior was focused.
The survey was begun with the research on the waste information provided from local governments. The actual acceptance of waste information was surveyed by the questionnaires for consumers as information receivers in Hiroshima and Takamatsu. The actual sender's awareness of waste information was surveyed by the questionnaires for local waste officers of the capital cities in Chugoku and Shikoku area. The information from local government has much effect for encouraging consumers' change of consciousness and attitude, since it can provide detailed information of the area. In actual information, however, the insufficiency of specified information for a variety of the information recei
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ver and the lack of variety of communication method were indicated.
The socio-psychological analysis on the actual local waste information contents was followed.
Local information can be influential to encourage consumers' alternative conscious, attitude, and behavior. From the analysis of the brochures of Hiroshima city, they are not sufficient for making consumers change their eco-conscious behavior.
In the third research, the local information to build sustainable eco-conscious society was considered from the viewpoint of citizenship and partnership. The sustainable eco-conscious society cannot build without citizenship education, and the local information is necessary for citizenship education. Therefore, the local information has significant role to build sustainable eco-conscious society. Consumers should be the primarily for actors for life concerning issues. Consumers should be not only the information receiver but also the information senders. The local information for consumers as information sender should have much more significance. Less
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Research Products
(6 results)
