2003 Fiscal Year Final Research Report Summary
Mass Media Marketization and Media Reportage Reform in China
| Project/Area Number |
13620098
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| Research Category |
Grant-in-Aid for Scientific Research (C)
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| Allocation Type | Single-year Grants |
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| Section | 一般 |
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| Research Field |
Politics
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| Research Institution | Yokohama City University |
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Principal Investigator |
TANG Liang Yokohama City University, Associate Professor, 国際文化学部, 助教授 (10257743)
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| Project Period (FY) |
2001 – 2003
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| Keywords | Marketization of Mass Media / Competition in Media Market / Media Reportage Reform / Freedom of Press / 視聴率 / 報道改革 / 報道規制 / 報道自由 |
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| Research Abstract |
In Mao's period, institutions of mass media were governmental organizations, most of which lacked consciousness of management and competition in media market, because governmental budgets provided full financial supports to them. Since 1980's, newspapers, television and radio stations have been asked to be profitable or self-reliance in finance, Chinese mass media began to consider needs of readers and audience, and had to make reportage reforms. Because institutions of mass media increased greatly, competition in media market become more and more intensive. As a result of the competition, the party organs such as people's daily have been declining, newspapers, magazines and programs of TV and radio which stress on needs of citizens become more and more popular and influential. The communist government still controls mass media by appointing cadres, restricting activities of the press. But on the other hand, the authority had to promote marketization process of mass media with conditions and expand reportage freedom little by little under the pressures from domestic and international society.
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