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2004 Fiscal Year Final Research Report Summary

Development of Persuasion Techniques for Improving Intentions of Environment-Conscious Behavior

Research Project

Project/Area Number 14510145
Research Category

Grant-in-Aid for Scientific Research (C)

Allocation TypeSingle-year Grants
Section一般
Research Field 教育・社会系心理学
Research InstitutionHIROSHIMA UNIVERSITY

Principal Investigator

FUKADA Hiromi  Hiroshima University, Graduate School of Education, Professor, 大学院・教育学研究科, 教授 (10112161)

Project Period (FY) 2002 – 2004
Keywordspersuasion / environmental problems / environment-conscious behavior / behavioral intentions / collective protection motivation model / fear-threat appeals
Research Abstract

This study examined the determinants of collective coping behavioral intentions toward environmental problems needed to develop persuasion techniques for improving behavioral intentions. Fukada & Tozuka's (2001) collective protection motivation model predicts that collective coping behavioral intentions toward environmental problems should be determined by 8 cognitive factors (severity vulnerability efficacy, cost, ability to act, responsibility, practician ratio, and norm). In study 1, it was demonstrated that 7 cognitive factors except norm influenced collective coping behavioral intentions among Japanese college students. The most remarkable results were a positive influence of ability to act and a negative influence of cost. Thus it was proved that the collective protection motivation model was considerably useful for predicting collective coping behavioral intentions (R^2=.43〜.66). In study 2, threat appraisal (a combination of severity and vulnerability) and coping appraisal (a combination of efficacy and cost) promoted collective coping behavioral intentions among Japanese male and female college students, and social appraisal (a combination of practician ratio and norm) marginally promoted intentions among Japanese male college students. In study 3, it showed that the collective protection motivation model was slightly useful for predicting collective coping behavioral intentions among Chinese college students (R^2=.20〜.42). In study 4, it proved that the collective protection motivation model and Hirose's (1994) model were superior to Koike et al.'s (2003) model among Japanese college students. In study 5, Chinese high school students, college students, and adult females showed very similar results with Japanese college students from study 4. This study suggested that the collective protection motivation model was useful to develop persuasion techniques for improving intentions of environment-conscious behavior.

  • Research Products

    (4 results)

All 2005 2002

All Journal Article (4 results)

  • [Journal Article] 脅威アピール説得における集合的防護動機モデルの検討2005

    • Author(s)
      戸塚唯氏
    • Journal Title

      実験社会心理学研究 44(印刷中)

    • Description
      「研究成果報告書概要(和文)」より
  • [Journal Article] A test of collective protective motivation theory in threat appeal persuasion2005

    • Author(s)
      Tadashi Tozuka
    • Journal Title

      Japanese Journal of Experimental Social Psychology Vol.44(in press)

    • Description
      「研究成果報告書概要(欧文)」より
  • [Journal Article] 環境問題に対する集合的対処行動意図の規定因2002

    • Author(s)
      戸塚唯氏
    • Journal Title

      広島大学大学院教育学研究科紀要 第三部 51

      Pages: 229-238

    • Description
      「研究成果報告書概要(和文)」より
  • [Journal Article] Determinants of behavioral intentions of collective coping towards environmental problems2002

    • Author(s)
      Tadashi Tozuka
    • Journal Title

      Bulletin of the Graduate School of Education, Part 3(Hiroshima University) Vol.51

      Pages: 229-238

    • Description
      「研究成果報告書概要(欧文)」より

URL: 

Published: 2006-07-11  

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