2005 Fiscal Year Final Research Report Summary
Development of Kansei Measurement by Relation Among Psychological, Physiological and Physical Measurement, and Its Application to Product Development
| Project/Area Number |
15500145
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| Research Category |
Grant-in-Aid for Scientific Research (C)
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| Allocation Type | Single-year Grants |
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| Section | 一般 |
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| Research Field |
Sensitivity informatics/Soft computing
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| Research Institution | Waseda University |
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Principal Investigator |
NAGASAWA Shin'ya Waseda University, Graduate School of Asia Pacific Studies, Professor, 大学院・アジア太平洋研究科, 教授 (40164412)
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| Project Period (FY) |
2003 – 2005
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| Keywords | Kansei Measurement / Marketing / Marketing information system / Product development / Seven Tools for Product Planning / Kansei quality / Customer experience value / Paired comparison |
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| Research Abstract |
In these studies development of Kansei measurement by relation among psychological, physiological and physical Measurement, and its application to product development and so on are performed. The results of the studies are as follows :
1.We studied the relationship between purchasing behavior and physiological measurement using an eye camera, including the correlation of physiological measurement based on an analysis of eye movement data at the behavioral level (close to intention)using conjoint analysis and with the attitude level using the analytic hierarchy process. Results showed poor correlation between data on eye movement, i.e., physiological reaction to stimulus, and the attitude level but a fairly good correlation between data on eye movement and the behavioral level, comparing eye movement to behavior of consumers influenced by brand bags.
2.Though "paired comparison", which is one of the method in psychometrics, is considered to be useful as an analysis method fore valuation d
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ata of Kansei quality, the actual practice of experiment becomes difficult when there are too much samples because the number of combination of paired comparison increases geographically. The "Cyclic Paired Comparison" method is proposed which the number of paired comparison is the same as that of samples.
3.Recently knowledge obtained from customer experience is effective in producing and designing goods and products, especially ones that influence on Kansei and psychological aspects of consumers. If such methods can be summarized combined more organizedly into some theoretical methodology such knowledge will be more powerful. Furthermore, it is also possible to understand hit products and brand goods that have little understanding. Studies were conducted to explain the relation and the meaning of customer experience management approach, that is manufacturing and fabrication that influencing on. the human Kansei to Management of Technology and engineering (MOT).
4."The seven tools for new product planning", which is one of the prototypes of the Marketing Information System for Kansei design is proposed and the efficiency of them is discussed.
5.Present state and movement of Kansei Engineering and Management of Technology and their relation to new product development are discussed. Less
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Research Products
(230 results)
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[Journal Article] Various Applications of Kansei Engineering2005
Author(s)
Nagasawa, Shin'ya, Eric Cooper, Katsuari Kamei, Hiroaki Kosaka, Hiroki Koyama, Hirokazu Nishitani, Yasuhiro Kumaou, Satomi Kunieda, Hideo Jingu, Taki Kanda
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Journal Title
Proceedings of the 7th Annual Conference of Japan Society of Kansei Engineering
Pages: 61-63
Description
「研究成果報告書概要(欧文)」より
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[Journal Article] Introduction to Kansei Engineering as International Technique : A Report of Overseas Activities2004
Author(s)
Nagasawa, S., T.Kanda, E.Cooper, K.Kamei, K.Kobayashi, A.Kijima, K.Watanabe, M.Fukuoka, N.Toyoda, H.Yoshikawa, H.Kosaka, Y.Yamashita, H.Nishitani, P.J.Tsai
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Journal Title
Proceedings of the 6th Annual Conference of Japan Society of Kansei Engineering
Pages: 64-65
Description
「研究成果報告書概要(欧文)」より
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[Journal Article] Kansei and Business2003
Author(s)
Nagasawa, Shin'ya
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Journal Title
Kansei Engineering International (Japan Society of Kansei Engineering) Vol.3, No.3
Pages: 3-12
Description
「研究成果報告書概要(和文)」より
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[Journal Article] Kansei and Business2003
Author(s)
Nagasawa, Shin'ya
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Journal Title
Kansei Engineering International(Japan Society of Kansei Engineering) Vol.3, No.3
Pages: 3-12
Description
「研究成果報告書概要(欧文)」より
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[Book] 感性の科学2006
Author(s)
都甲潔, 坂口光一編著, 長沢伸也他13名共著
Total Pages
220
Publisher
朝倉書店
Description
「研究成果報告書概要(和文)」より
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[Book] デザインと感性2005
Author(s)
井上勝雄編著, 長沢伸也他8名共著
Total Pages
280
Publisher
海文堂出版
Description
「研究成果報告書概要(和文)」より
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[Book] 環境学概論第2版2005
Author(s)
岡本眞一, 市川陽一共編著, 長沢伸也, 林正康, 前田高尚共著
Total Pages
206
Publisher
産業図書
Description
「研究成果報告書概要(和文)」より
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