2016 Fiscal Year Annual Research Report

Influence of changing social norms about being individualistic on people's value, emotional functioning, and well-being: From a cultural psychological perspective

Research Project

Project/Area Number	15H06715
Research Institution	Nagoya University of Commerce & Business
Principal Investigator	Park Joonha 名古屋商科大学, 経営学部, 助教 (00754300)
Project Period (FY)	2015-08-28 – 2017-03-31
Keywords	cultural change / social norms / independence / well-being / Japanese / Koreans
Outline of Annual Research Achievements	Through this project, I found that possible effects of perceived social norms among individuals on their well-being. Industrialization and globalization in East Asia have influenced the people becoming more individualistic emphasizing independence and achievements of personal goals rather than sacrificing it for the sake of in-group harmony. However, it seems that independent Asians are less happier partly because they think the socially desirable values are contrasting to their individual orientation. Also, they tend to perceive that social values related to close relationships with others have been deemphasized compared to the past in this global society.
Research Progress Status	28年度が最終年度であるため、記入しない。
Strategy for Future Research Activity	28年度が最終年度であるため、記入しない。