2017 Fiscal Year Final Research Report
Research on Media Integration Strategy and Transformation of Public Opinion Formation in China
| Project/Area Number |
15K01859
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| Research Category |
Grant-in-Aid for Scientific Research (C)
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| Allocation Type | Multi-year Fund |
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| Section | 一般 |
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| Research Field |
Area studies
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| Research Institution | Hokkaido University |
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Principal Investigator |
XI RU 北海道大学, メディア・コミュニケーション研究院, 准教授 (50533569)
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| Co-Investigator(Kenkyū-buntansha) |
高井 潔司 桜美林大学, 言語学系, 教授 (20312407)
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| Project Period (FY) |
2015-04-01 – 2018-03-31
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| Keywords | 中国 / メディア融合 / 世論 / 新興メディア / インターネット / 中国共産党 |
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| Outline of Final Research Achievements |
In 2014, the Chinese government launched a media integration strategy that integrates existing media such as newspapers, magazines, television and radio broadcasts with Internet new media. In this research, we analyzed policies and literatures on the national media integration strategy, clarifying its aim and investigating the actual situation of media efforts in implementing the strategy. We also investigated the influence of media integration on news transmission and public opinion formation.
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| Free Research Field |
地域研究、社会学
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