2017 Fiscal Year Final Research Report
An analysis of tourism website using text mining and consideration of promotion strategy
| Project/Area Number |
15K01939
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| Research Category |
Grant-in-Aid for Scientific Research (C)
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| Allocation Type | Multi-year Fund |
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| Section | 一般 |
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| Research Field |
Tourism Studies
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| Research Institution | Yamagata University |
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Principal Investigator |
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| Project Period (FY) |
2015-04-01 – 2018-03-31
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| Keywords | 観光学 / プロモーション戦略 / テキストマイニング / ウェブサイト |
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| Outline of Final Research Achievements |
In this research, statistically examined whether the information transmitted by the supplier side of tourism products matches the information required by consumers using text mining method.
The official websites of tourism associations as the information that the supplier sends out, and the reviews websites as the information of the consumers were used.
As a result, information on the tourism association's perspective was mainly sent on the official website, and how to proceed with information dissemination by consumers' eyes has become clear as a future subject.
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| Free Research Field |
観光学
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