Analyzing Visitors' Characteristics and Behaviors in Tourist Areas Based on Mobile Phone Users' Location Data

2018 Fiscal Year Final Research Report

• Project/Area Number: 15K01970
• Research Category: Grant-in-Aid for Scientific Research (C)
• Allocation Type: Multi-year Fund
• Section: 一般
• Research Field: Tourism Studies
• Research Institution: Nagoya Gakuin University
• Principal Investigator: Yamamoto Masahide 名古屋学院大学, 外国語学部, 教授 (70529940)
• Co-Investigator(Kenkyū-buntansha): 青木 卓志 金沢星稜大学, 経済学部, 教授 (20643000)
• Project Period (FY): 2015-04-01 – 2019-03-31
• Keywords: 観光行動 / 携帯電話 / 位置情報データ / 旅行者属性 / モバイル空間統計

Outline of Final Research Achievements

This study aims to identify the number of visitors in different periods and their characteristics based on the location data of mobile phone users collected by the mobile phone company. The sites studied in this survey are tourist destinations in Ishikawa Prefecture and Toyama city, including Kanazawa city, which became nationally popular after the Hokuriku Shinkansen opened in 2015. The opening of the Hokuriku Shinkansen brought more visitors to many areas. However, it also led to fewer visitors in some other areas. Its positive effect was remarkable in Kanazawa.

Free Research Field

観光経済学

Academic Significance and Societal Importance of the Research Achievements

当研究では，旅行出発前の計画も含めた情報探索行動を主な対象とする観光情報研究（工学・情報学分野が中心）と，出発後の訪問先での観光行動を調査・分析する観光行動研究（心理学・社会学的アプローチ）の融合を企図し，包括的観光行動モデルへの接近を試みた。キーワード検索トレンドやモバイル空間統計などのICT サービスを活用し，より精度の高い需要予測の実現に向けて，旅行者の情報探索・観光行動を検証した。