Measurement of the Energy-saving Behavior-inducing Effect of "Denki-Kakeibo"

2017 Fiscal Year Final Research Report

• Project/Area Number: 15K03476
• Research Category: Grant-in-Aid for Scientific Research (C)
• Allocation Type: Multi-year Fund
• Section: 一般
• Research Field: Economic policy
• Research Institution: Kanazawa University
• Principal Investigator: Fujisawa Mieko 金沢大学, 経済学経営学系, 教授 (10502320)
• Project Period (FY): 2015-04-01 – 2018-03-31
• Keywords: HEMS / 環境配慮行動

Outline of Final Research Achievements

This research focuses on “Denki-Kakeibo,” which provides a visualization of energy consumption as a free service on the TEPCO home page aimed at measuring its energy-saving behavior-inducing effect.
The results of the analysis showed that consumers who registered with Denki-Kakeibo were highly interested in environmental issues and were generally making an effort to reduce energy consumption.Approximately 30% of registrants managed to keep energy conservation in mind after registration. However, among them, not all registrants could realize energy reduction. Only 19% of registrants could reduce energy consumption, and it can be concluded that the effort associated with Denki-Kakeibo is restrictive.
On the other hand, it is very important to note that, as a result of this research, a majority of registrants who looked into Denki-Kakeibo carefully could reduce energy consumption; therefore, a certain level of energy-saving behavior-promotion effect can be expected from it.

Free Research Field

応用経済学