2017 Fiscal Year Final Research Report
Measurement of the Energy-saving Behavior-inducing Effect of "Denki-Kakeibo"
Project/Area Number |
15K03476
|
Research Category |
Grant-in-Aid for Scientific Research (C)
|
Allocation Type | Multi-year Fund |
Section | 一般 |
Research Field |
Economic policy
|
Research Institution | Kanazawa University |
Principal Investigator |
Fujisawa Mieko 金沢大学, 経済学経営学系, 教授 (10502320)
|
Project Period (FY) |
2015-04-01 – 2018-03-31
|
Keywords | HEMS / 環境配慮行動 |
Outline of Final Research Achievements |
This research focuses on “Denki-Kakeibo,” which provides a visualization of energy consumption as a free service on the TEPCO home page aimed at measuring its energy-saving behavior-inducing effect. The results of the analysis showed that consumers who registered with Denki-Kakeibo were highly interested in environmental issues and were generally making an effort to reduce energy consumption.Approximately 30% of registrants managed to keep energy conservation in mind after registration. However, among them, not all registrants could realize energy reduction. Only 19% of registrants could reduce energy consumption, and it can be concluded that the effort associated with Denki-Kakeibo is restrictive. On the other hand, it is very important to note that, as a result of this research, a majority of registrants who looked into Denki-Kakeibo carefully could reduce energy consumption; therefore, a certain level of energy-saving behavior-promotion effect can be expected from it.
|
Free Research Field |
応用経済学
|