2017 Fiscal Year Final Research Report
The Development of New Category Products Created from Constraints as A Starting Point -A Case Study of Ocha-Presso-
| Project/Area Number |
15K03672
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| Research Category |
Grant-in-Aid for Scientific Research (C)
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| Allocation Type | Multi-year Fund |
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| Section | 一般 |
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| Research Field |
Management
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| Research Institution | Dokkyo University |
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Principal Investigator |
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| Co-Investigator(Kenkyū-buntansha) |
竹内 竜介 横浜国立大学, 大学院国際社会科学研究院, 准教授 (30607940)
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| Project Period (FY) |
2015-04-01 – 2018-03-31
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| Keywords | 製品開発 / 製品カテゴリー / 製品コンセプト / 開発者の思考枠組み / 事例研究 |
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| Outline of Final Research Achievements |
The present research aimed to investigate the notion that "constraints" faced by product developers could lead to create new category products. The process of creating Ocha-Presso as a new category product was analyzed. In the case of Ocha-Presso, however, it was difficult to identify "constraints". Thus, the product development process was further examined, and it made us focus on the product concept and reveal the creation process of new category products. In summary, the results set the foundation for the success in solving developers' changes in the “base” and discovered that these changes play a role as a starting point of creating new category products. These findings shed some new perspectives on the creation process of new category products.
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| Free Research Field |
製品開発
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