2017 Fiscal Year Final Research Report
Research on Non-Competitive Strategies Business Model
| Project/Area Number |
15K03689
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| Research Category |
Grant-in-Aid for Scientific Research (C)
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| Allocation Type | Multi-year Fund |
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| Section | 一般 |
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| Research Field |
Management
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| Research Institution | Waseda University |
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Principal Investigator |
YAMADA Hideo 早稲田大学, 商学学術院(経営管理研究科), 教授 (20220395)
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| Co-Investigator(Kenkyū-buntansha) |
大木 裕子 東洋大学, ライフデザイン学部, 教授 (80350685)
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| Project Period (FY) |
2015-04-01 – 2018-03-31
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| Keywords | ニッチ戦略 / 協調戦略 / バリューチェーン |
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| Outline of Final Research Achievements |
We tried to categorize niche strategies and corporative strategies in this research.
In conclusion, we could categorize niche strategies using qualitative axis and quantitative axis. About corporative strategies, it is increasing the strategies of introducing functions to competitors’ value chain.
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| Free Research Field |
社会科学
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