Profitability from R&D process in an electronics industry

2017 Fiscal Year Final Research Report

• Project/Area Number: 15K03692
• Research Category: Grant-in-Aid for Scientific Research (C)
• Allocation Type: Multi-year Fund
• Section: 一般
• Research Field: Management
• Research Institution: Waseda University
• Principal Investigator: Osanai Atsushi 早稲田大学, 商学学術院(経営管理研究科), 教授 (70452505)
• Co-Investigator(Renkei-kenkyūsha): KANKI NAOTO 追手門学院大学, 経営学部, 准教授 (90467671)
• Research Collaborator: Stefan Thomke Harvard Business School, 教授
• Project Period (FY): 2015-10-21 – 2018-03-31
• Keywords: 製品開発 / 経営戦略 / 技術 / 価値 / デザイン

Outline of Final Research Achievements

This study revealed the following 3 points: (1) We examined every detail of the Sony's case and showed how they lost their edge and how restored their former glory. (2) We discussed a relationship between technology and product value, showed a possibility that utilizing existing technologies make a new non-functional value. (3) We showed a possibility of industrial designers' integrating process of technology and product design, and the competitive advantage gained by the technology-design integration.

Free Research Field

技術経営