2017 Fiscal Year Final Research Report
An Integrated Study on Consumers Perceived Risks in Purchasing Insurance from the Viewpoints of Risk Management and Psychology
| Project/Area Number |
15K03740
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| Research Category |
Grant-in-Aid for Scientific Research (C)
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| Allocation Type | Multi-year Fund |
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| Section | 一般 |
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| Research Field |
Commerce
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| Research Institution | Meiji University |
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Principal Investigator |
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| Co-Investigator(Kenkyū-buntansha) |
佐々木 美加 明治大学, 商学部, 専任教授 (90337204)
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| Project Period (FY) |
2015-04-01 – 2018-03-31
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| Keywords | 保険 / リスク認知 |
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| Outline of Final Research Achievements |
These studies aimed to clarify the relationship between risk information which consumers are given and risk perception process in purchasing insurance products. We conducted surveys of low risk (automobile, medical) and high risk (life insurance in foreign currency) insurance products. Using a factor analysis, we quantitatively investigated consumer’s perceived risks in purchasing insurance from a psychological perspective. Although their validity of these factors was not confirmed, we found common factors which are valid in both high and low typed insurance.
On the other hand, we developed the investment decision-making process scales regarding the purchase of financial products.
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| Free Research Field |
保険学、リスクマネジメント
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