2017 Fiscal Year Final Research Report
Research on effects of multiple utilization of sales promotion methods on the building of customer relationship
| Project/Area Number |
15K03785
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| Research Category |
Grant-in-Aid for Scientific Research (C)
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| Allocation Type | Multi-year Fund |
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| Section | 一般 |
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| Research Field |
Accounting
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| Research Institution | Senshu University |
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Principal Investigator |
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| Project Period (FY) |
2015-04-01 – 2018-03-31
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| Keywords | セールス・プロモーション / 管理会計 / レベニューマネジメント / ポイント・プログラム |
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| Outline of Final Research Achievements |
The research identified the effects of sales promotion methods such as revenue management, loyalty program, reputation management on the building of customer relationship in the capacity constrained service industries from the viewpoint of management accounting.
This research identified the integrated framework for executing price management and reputation management simultaneously, and pointed out the importance of management control design.
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| Free Research Field |
管理会計
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