Interaction of framing and regulatory focus: The relationship between regulatory fit and work motivation

2017 Fiscal Year Final Research Report

• Project/Area Number: 15K04037
• Research Category: Grant-in-Aid for Scientific Research (C)
• Allocation Type: Multi-year Fund
• Section: 一般
• Research Field: Social psychology
• Research Institution: Keio University
• Principal Investigator: HAYASHI Yoichiro 慶應義塾大学, 経営管理研究科(日吉), 准教授 (70454395)
• Co-Investigator(Renkei-kenkyūsha): SASAKI Hiroyuki 新潟中央短期大学, 幼児教育科, 准教授 (80389949)
• Project Period (FY): 2015-04-01 – 2018-03-31
• Keywords: 制御焦点 / 制御適合 / メッセージ・フレーミング / リーダーシップ

Outline of Final Research Achievements

The present study estimated that the state of regulatory fit may strengthen the individual's motivation. Regulatory fit might emerge when promotion focus and positive framing or prevention focus and negative framing combines. In a promotion focus, an individual is concerned with advancement, growth, and accomplishment, and the individual's objectives are goals, hopes, ideals, and aspirations. In a prevention focus, an individual is concerned with security, safety, and responsibility, and the individual's goals are duties, obligations, and necessities. Framing concerns that impression of messages may vary according to whether those messages are negatively framed or positively framed, even if the messages is equivalent contents. The first experimental study showed that leader seems to send messages in accordance with regulatory fit. The second experimental study exhibited that followers are more likely to be motivated to work when they receive messages in concert with regulatory fit.

Free Research Field

産業・組織心理学